Ralph Lauren Brand Marketing Sr. Manager, Influencer Strategy, North America

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Support the Lead, NA Brand Marketing, Content & Influencer Strategy and Head of Global Influencer Relations Strategy as a dual report role

Lead development and execution of North America influencer programs aligned to seasonal campaigns, organic always on community focus initiatives, Gold Star initiatives, product gifting, and key brand moments

Translate activation & organic strategy into actionable influencer plans, talent briefs, and campaign roadmaps

Develop talent frameworks that align NA influencer participation to campaign objectives, channel needs, and audience priorities

Partner with Content, Media, CRM, Retail, WHSL, Performance/Affiliate Marketing and Global teams to ensure influencer activations are integrated into broader go-to-market plans.

Essential Duties & Responsibilities

Support look + creative reviews with agency and design partners

Lead new influencer talent discovery and advise on partners and invitees proposed by external agencies, publishers and other sources

Identify new opportunities, emerging platforms, and cultural moments relevant to Ralph Lauren consumers

Manage influencer budgets, forecasting, invoicing, and performance trackingand campaign recaps

Support influencer contracting in partnership with in-house Legal counterparts and Global Influencer team

Oversee experiential influencer integration in NA, including creator participation within brand activations and events

Establish reporting frameworks and insights to measure influencer effectiveness and inform future planning within North America Marketing Strategies

Experience, Skills & Knowledge

Knowledge of influencer, entertainment, fashion industry and social media channels

Experience with Influencer/Social Monitoring Platforms (such as Lefty) - preferred

Experience with Influencer Affiliates (such as ShopMy, LTK)

Experience with administrative tasks (invoicing, expense reporting, travel, etc)

Strong written and verbal communication

An exceptional level of confidentiality

A collaborative mindset and resourceful

Knowledge of North American consumer trends, cultural moments, and the evolving creator landscape.

Experience working within global and regional marketing organizations, translating global strategies into locally relevant opportunities

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