Social Media Specialist – Brentwood, TN

Description
Social Media Specialist – Brentwood, TN Role Overview:
We are seeking a highly motivated and creative Social Media Specialist to drive brand awareness, engagement, and growth across digital platforms. This individual will play a key role in developing and executing strategic social media campaigns , with a strong emphasis on short-form video content (TikTok, Instagram Reels) and real-time brand storytelling.
This role will also support Apex’s broader creative and branding efforts , including graphic design, digital design, print media, flyers, promotional materials, and maintaining a cohesive visual identity across platforms.
This role will work cross-functionally with leadership and operations to bring the Apex brand to life through compelling, data-driven content and creative marketing materials.
Key Responsibilities:
Develop, launch, and optimize end-to-end social media campaigns aligned with brand and business objectives
Shoot, edit, and produce high-quality video content for TikTok, Instagram, and other platforms
Manage content calendars and ensure consistent, strategic posting cadence
Leverage platform analytics, insights, and performance metrics to refine content strategy and improve engagement (KPIs: reach, impressions, conversion, follower growth)
Identify and capitalize on trending content, audio, and platform algorithms to maximize visibility
Collaborate with leadership and internal teams to execute brand storytelling and campaign initiatives
Support broader digital marketing efforts , including SEO, brand positioning, and online reputation management
Assist in building and maintaining a cohesive brand voice and visual identity across all channels
Create and support the development of flyers, advertisements, promotional materials, presentations, social media graphics, and other branded content
Demonstrate an understanding of graphic design, digital design, and print media and how each supports the overall brand
Assist with creating materials for both digital and print distribution
Maintain consistency in branding, design, messaging, fonts, imagery, and overall visual presentation
Collaborate with leadership to develop creative concepts and visual assets for events, campaigns, announcements, recruitment, and community initiatives
Stay current on design trends, social media trends, and emerging creative platforms and tools
Requirements
Qualifications:
Bachelor’s degree in Marketing, Communications, Graphic Design, or related field preferred
2–4 years of experience in social media management and digital marketing
Proven experience building and executing successful social media campaigns
Strong understanding of content strategy, audience targeting, and engagement tactics
Working knowledge of graphic design, print media, digital design, and branding
Experience creating flyers, digital graphics, promotional materials, and other marketing collateral
Working knowledge of SEO principles and digital marketing funnels
Proficiency in video editing and design tools (CapCut, Adobe Creative Suite, Canva, etc.)
Experience using analytics tools (native platform insights, Google Analytics, etc.)
Portfolio of creative work demonstrating social media, graphic design, branding, video, or digital content preferred
Ideal Candidate:
Creative thinker with a strong eye for branding, storytelling, and visual content
Has a strong understanding of graphic design, print media, digital design, and visual branding
Able to take an idea and turn it into a professional, engaging, and visually compelling finished product
Data-driven and comfortable making decisions based on performance metrics
Highly organized with the ability to manage multiple campaigns and creative projects simultaneously
Comfortable working in a fast-paced, collaborative environment
Proactive, innovative, and aligned with a high-performance, service-driven culture
Someone who can help drive the creative direction of Apex’s flyers, branding, social media, and overall visual presence

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