Strategic Activations Lead, Business Development

Summary:

Meta is seeking a Strategic Activations Lead to support the Partnerships team. In this role, you will bring Meta's strategy on wearables, AI, and the family of apps to life in the real world, designing and executing the moments where partners, cultural figures, and decision-makers experience our products firsthand. You will own activations end-to-end and at every scale – from tentpole cultural, sports, and policy moments to high-stakes 1:1 demos – and deliver our narrative to C-level business leaders, A-list talent, and other major influential voices. This is a hands-on, travel-heavy role (up to 50%) for an operator who is energized by new technology, operates effectively in live event conditions, and can turn company strategy into experiences people remember.

Required Skills:

Strategic Activations Lead, Business Development Responsibilities:

Own end-to-end execution of glasses seeding and wearables activations in the field, across tentpole events, priority verticals, and individual partner moments

Design and deliver creative executions at every scale — from large tentpole footprints to intimate 1:1 meetings — that reflect Meta's broader strategy on wearables, AI, and the family of apps

Deliver compelling executive narratives and live product demos to C-level business leaders, A-list celebrities and talent, and other high-level influential voices

Partner with the Strategic Initiatives team to pressure-test playbooks in live conditions, bring back what works, and jointly own the outcomes the playbooks are built to produce

Train colleagues across cross-functional teams on glasses onboarding tactics to ensure a successful seeding experience for partners

Partner closely with Partnerships, Office of the President, Marketing, Policy, Communications, and Security to secure the resources, approvals, and logistics that activations require

Own onsite operational readiness: staffing, inventory management, device provisioning, run-of-show, contingency planning, and post-event follow-through

Travel domestically and internationally (50%) with a flexible schedule that follows the moment

Minimum Qualifications:

Minimum Qualifications:

10+ years of experience in partnerships, experiential marketing, event production, field marketing, or related fields

Demonstrated experience leading live activations end-to-end, including on-site ownership within tight timelines and shifting priorities

Proven ability to influence and execute with cross-functional stakeholders in ambiguous, highly matrixed environments

Experience presenting and demoing to senior executives, high-profile talent, or major officials

Deep comfort with, and enthusiasm for, learning and explaining new consumer technology

Experience with written and verbal communication, including the ability to translate complex product topics into clear, executive-ready narratives, including the ability to translate complex product topics into clear, executive-ready narratives

Willingness and ability to travel approximately 50%, including evenings, weekends, and international trips

Bachelor's degree (or equivalent practical experience)

Preferred Qualifications:

Preferred Qualifications:

Experience leveraging AI tools to streamline workflows and improve execution quality

Track record executing hardware or product-seeding programs with external partners

Multi-market or international activation experience

Experience working with policymakers, government affairs teams, or institutional partners

Experience training or enabling cross-functional teams on product onboarding

Experience in media, sports, entertainment, music, fashion, or creator ecosystems

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with white-glove or VIP talent handling, including working alongside talent representatives and security teams

Public Compensation:

$193,000/year to $269,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.