Senior Growth Marketing Manager

About Terros

Terros is a fast-growing AI‑first technology company helping organizations scale field sales operations through modern software, automation, AI, and performance‑driven tools. Our platform helps companies improve canvassing operations, lead generation, sales productivity, retention, and revenue growth.

We are building quickly, shipping fast, and investing heavily in AI‑driven innovation across every part of the business. As we continue scaling, we are bringing marketing fully in‑house to increase speed, improve alignment with product and customer needs, and build a world‑class growth engine internally. This is an opportunity to join early, take ownership, and help shape the future direction of the company.

About The Role
We are looking for a highly driven, execution‑focused Senior Growth Marketing Manager to own and scale Terros’ marketing efforts across both customer acquisition and product engagement.

This is not a traditional corporate marketing role. We need someone who combines strong marketing fundamentals with a deep passion for AI, automation, and building intelligent systems. The ideal candidate is obsessed with learning and applying the latest AI technologies and understands how to leverage AI and agentic workflows to dramatically improve execution, creativity, efficiency, and scale.

You will serve as the central marketing operator across the organization — working closely with leadership, sales, product, engineering, customer success, and operations to drive measurable business growth.

This role requires someone who can think strategically while also executing quickly and independently. As a startup, wearing multiple hats is expected. Over time, this role is expected to grow into building and leading a larger internal marketing team, with strong long‑term leadership and CMO‑track potential for the right person.

This is an in‑person role based in Irvine, California.

What You’ll Do
Growth & Demand Generation

Build and execute Terros’ overall B2B growth marketing strategy

Drive inbound lead generation across paid, organic, referral, outbound, and partnership channels

Create and manage paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms

Develop and optimize email marketing campaigns and nurture sequences using Mailchimp

Build and scale customer referral programs to increase customer‑driven lead acquisition

Develop creative growth strategies and go‑to‑market campaigns

Analyze campaign performance and optimize based on ROI, CAC, conversion rates, and pipeline impact

Partner closely with sales leadership to improve pipeline generation and conversion

Product & Customer Marketing

Drive adoption of new and existing product features

Build internal marketing campaigns promoting feature releases, updates, and monetization opportunities

Manage in‑app campaigns and monetization initiatives through RevenueCat

Improve in‑app purchase conversion and customer retention

Create customer‑facing content including:

One‑pagers

Product announcements

Feature launch materials

Onboarding content

Sales enablement collateral

Educational and support materials

AI, Automation & Marketing Operations

Develop AI‑powered marketing workflows, automations, and internal agent systems

Identify opportunities to leverage AI across marketing, customer communication, analytics, reporting, and operations

Build scalable AI‑assisted systems that improve execution speed and operational efficiency

Utilize AI tools and agentic workflows to accelerate:

Content creation

Campaign execution

Customer segmentation

Reporting and analysis

Competitive research

Internal communication

Product marketing

Continuously evaluate and implement emerging AI technologies and marketing tools

Help shape how AI is integrated throughout Terros as an AI‑first company

Events & Brand Presence

Plan and coordinate Terros presence at conventions, conferences, and trade shows

Manage booth strategy, event collateral, lead capture, and follow‑up workflows

Help strengthen and evolve Terros’ brand positioning within the market

Required Qualifications

5+ years of experience in growth marketing, product marketing, demand generation, or related marketing roles

Bachelor’s degree in Marketing, Business, Communications, or related field preferred

Experience working in SaaS, startup, technology, or high‑growth environments

Strong understanding of B2B marketing strategy and execution

Experience managing paid advertising campaigns and marketing funnels

Excellent communication and collaboration skills

Ability to work cross‑functionally with technical and non‑technical teams

Strong writing and content creation abilities

Strong organizational skills with high ownership and accountability

Comfortable operating in fast‑moving startup environments with evolving priorities

Deep interest in AI, automation, and emerging technologies

Experience utilizing AI tools to improve productivity and execution

Preferred Qualifications

Experience with Salesforce, Mailchimp, and RevenueCat

Experience driving subscription monetization and retention initiatives

Experience building AI automations, workflows, or agentic systems

Familiarity with referral marketing and customer lifecycle campaigns

Experience with trade show or event marketing

Basic design, video editing, or creative production capabilities

Experience managing freelancers or external creative resources

You May Be a Great Fit If You...

Move quickly and take initiative without waiting for direction

Think strategically while remaining highly execution‑focused

Are obsessed with AI and continuously learning new technologies and workflows

Understand how to use AI as a force multiplier — not a replacement for critical thinking and marketing expertise

Enjoy building systems and solving operational problems

Thrive in startup environments where speed and adaptability matter

Communicate effectively across departments and personalities

Want to help build and scale a category‑defining company

Team & Collaboration

Engineering

Product Management

Customer Success

Sales

Operations

UI/UX Design

Executive Leadership

Compensation & Benefits

Competitive salary based on experience

Stock options/equity compensation package

Unlimited paid time off and 9 company holidays

Career growth and leadership opportunities

High‑impact role with significant ownership and visibility

Why Join Terros?

Opportunity to build the marketing function internally from the ground up

Direct impact on company growth and product adoption

Ability to shape marketing strategy, systems, and execution

Work at the intersection of AI, SaaS, growth, and product marketing

Fast‑moving startup environment with strong upward mobility

Opportunity to help define how AI transforms modern marketing operations

Clear path toward future marketing leadership and potential CMO growth trajectory

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