Performance Marketing Manager

Performance Marketing Manager - Brooklyn, On-Site

Key Points

Build the paid acquisition function from scratch with full ownership

Work with a category-defining company experiencing substantial growth

Manage a significant budget with freedom to experiment across major platforms

Opportunity for early-stage equity with potential upside

About the Client
This innovative company is leading the charge in its sector, having achieved remarkable growth through organic channels. With a strong presence in major publications like the New York Times and the Wall Street Journal, the company is now looking to scale its success through paid acquisition. With a focus on AI detection, they provide solutions used by colleges, hedge funds, and data firms.

Competitive salary with early-stage equity opportunities

On-site work in Brooklyn with a dynamic and supportive team

Freedom to define and execute paid acquisition strategy

Access to cutting-edge AI tools and workflows

The Role
As the Performance Marketing Manager, you will have the unique opportunity to craft and implement a comprehensive paid acquisition strategy from the ground up. With a budget exceeding $1M annually, you will have the autonomy to experiment across platforms such as Google, Meta, LinkedIn, TikTok, and Reddit. Reporting directly to the Head of Growth, you will play a crucial role in scaling both consumer and B2B acquisition efforts, leveraging existing media strengths and preparing for an upcoming app launch.

3-5+ years of experience in paid acquisition with a focus on Meta and Google Ads

Proven success in building and managing large-scale acquisition strategies

Strong analytical skills to manage budgets and optimise campaigns

Ability to work collaboratively and communicate effectively

Experience in a consumer subscription company or agency is a plus

Key Skills
Google Ads, Meta Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Google Analytics, Conversion Tracking

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