Social Media & Marketing Specialist

Develop and execute social media strategies supporting UWIT goals and initiatives

Manage UWIT’s LinkedIn, Facebook, and Instagram presence

Create graphics, photos, videos, stories, and written posts

Maintain UWIT brand identity across communications

Develop content calendars and coordinate campaign schedules

Monitor engagement and respond to comments and messages

Analyze engagement metrics and recommend strategies to increase reach and effectiveness

Collaborate with UWIT leadership and departments to identify stories, achievements, events, and initiatives for promotion

Create digital and print marketing materials, including flyers, posters, brochures, event materials, infographics, digital signage content, and social media campaigns

Support internal communications and employee engagement initiatives

Assist with photography, event promotion, and content collection

Coordinate with University Relations and campus partners on branding and messaging

Provide limited administrative and executive support to the Vice President for Information Technology & CIO

Manage executive calendars using Microsoft Outlook

Schedule meetings and coordinate meeting logistics

Assist with presentations, reports, and communication materials

Coordinate travel, event, and meeting arrangements

Maintain confidentiality with sensitive information and communications

Support special projects and administrative functions

Requirements

Experience managing social media accounts

Experience creating marketing and communications materials for multiple audiences

Experience using graphic design platforms such as Canva, Adobe Creative Cloud, or equivalent software

Experience designing materials for both print and digital formats

Strong written and verbal communication skills

Strong organizational and time-management skills

Experience using Microsoft Office, including Outlook, Word, PowerPoint, and Teams

Ability to manage multiple priorities and meet deadlines

Ability to work independently while collaborating effectively with a variety of stakeholders

Associate’s degree or Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, or a related field (desired)

Experience in higher education, nonprofit, or public-sector communications (desired)

Experience with social media analytics and reporting tools (desired)

Experience creating short-form video content and reels (desired)

Photography and basic video editing experience (desired)

Familiarity with university branding and communications standards (desired)

Experience supporting senior executives or organizational leaders (desired)

Cover letter and resume required

Core Competencies
Demonstrates expertise in developing and executing social media strategies, creating engaging marketing materials, and managing communications across various platforms. Proficient in graphic design and analytics to enhance brand presence and engagement.

Highest-signal resume keywords

Social Media Management

Graphic Design Using Canva

Content Creation for Digital and Print

Strong Written and Verbal Communication

Experience with Microsoft Office Suite

Hard Skills

Social Media Analytics

Video Editing

Content Calendar Development

Photography

Event Promotion

Soft Skills

Organizational Skills

Time Management

Collaboration

Independence

Confidentiality

Industry Keywords

Higher Education Communications

Nonprofit Communications

Public-Sector Communications

University Branding

Marketing

Tools & Technologies

Adobe Creative Cloud

Microsoft Outlook

Microsoft Word

Microsoft PowerPoint

Microsoft Teams

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