Generac is seeking an experienced Director of Lifecycle Marketing for its Commercial & Industrial business. You will drive B2B lifecycle marketing, design omnichannel journeys, and lead proactive lead generation to grow the business and engage buying influencers across channels.
The role requires strong leadership, strategic thinking, and data-driven decision making, with a focus on partnering with Marketing and Sales to transform CRM programs and improve campaign performance.
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B2B Lifecycle Marketing Director: Lead Growth & CRM
Generac · Pewaukee, WI, USA ·
- Job type:
- Full Time