Integrated Marketing Manager

The Job
As a Casino Marketing Manager, you’ll drive the execution of marketing strategies that enhance guest engagement, grow targeted play, and deliver strong financial performance. You’ll oversee tournaments, events, and promotional activity, provide guidance and support to the Casino Host team, and collaborate with corporate and property-wide partners to ensure seamless execution. You’ll also leverage insights to optimize both the guest experience and business outcomes, creating an unmatched experience for our guests.

The Day-to-day

Support the host team by providing guidance on procedures and systems and assisting in resolving operational challenges.

Review and submit changes for marketing collateral. Ensure the approval chain for marketing collateral is followed accurately and timely

Works closely with National Marketing management to design, implement and evaluate marketing programs, host productivity, event P&L’s, and M life Rewards initiatives and promotions

Works with Direct Marketing team to develop marketing campaigns and establish direct mail and email criteria specific to each campaign

Make approval decisions for event participation and tickets based on historical gaming

Prepare rules and procedures for tournaments, giveaways, and drawings, ensuring all impacted departments receive timely communication.

Assist with all tournament administration which includes creating tournament databases, charging entry fees, report execution, scoring, record keeping, host lists, session time assignments, guest interactions, hardware/software checks, credential prep, collateral approvals, and overseeing the tournament team

Lead promotional drawings, including facilitating announcements and engaging with guests on microphones in both stage and crowd environments.

Ensure all Gaming MICS are followed for events, tournaments, and giveaways, including the accurate completion of all required taxable documentation

Develop fact sheets, memos and informational content for Slot Marketing initiatives, such as slot tournaments, host events, seasonal and targeted marketing campaigns and ensure supporting departments are up to date on current initiatives

Collaborate with M life Rewards Desk in day‑to‑day operations and support of company‑wide initiatives

Prepare and distribute standard and ad hoc reports based on business needs

Answer financial and comparative performance questions pertaining to Slot Marketing events and initiatives

The Ideal Candidate

Must be a minimum of 21 years of age

Bachelor’s Degree

2+ years of prior relevant experience required

The Perks & Benefits

Wellness incentive programs to help you stay healthy physically and mentally

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

Free meals in our employee dining room

Free parking on and off shift

Health & Income Protection benefits (for eligible employees)

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

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