Marketing Communications Manager

We are seeking a Marketing Communications Manager to lead integrated marketing communications across North America for a global organization within the automotive industry. This is a highly visible, hands-on role with ownership across trade marketing, brand activation, integrated campaigns, and regional marketing execution.

This individual will serve as a key marketing partner to the North American sales organization while collaborating closely with global marketing leadership to bring global brand strategy to life in the U.S. and Canadian markets.

What You'll Do:

Lead integrated B2B and B2C marketing campaigns across digital, print, events, PR, social media, and trade channels

Drive trade marketing and commercial activation initiatives with retailers, dealers, and distribution partners

Adapt global campaigns and messaging for the North American market

Partner closely with Sales and Product teams on product launches, promotions, and commercial initiatives

Manage agency relationships, media planning, content development, and external vendors

Own and manage regional marketing budgets

Maintain brand consistency across customer touchpoints and marketing channels

Monitor campaign performance and use insights to optimize future marketing activities

Collaborate with global and regional stakeholders to ensure marketing programs align with broader commercial objectives

What We're Looking For:

5+ years of relevant marketing experience, ideally within automotive, tires, automotive aftermarket, mobility, or a related industry

Strong experience in trade marketing, commercial activation, brand management, and integrated marketing communications

Proven ability to execute B2B and/or B2C campaigns across digital and traditional channels

Experience partnering closely with Sales and senior business leaders

Experience managing marketing budgets, agencies, vendors, and events

Strong communication, presentation, stakeholder management, and relationship-building skills

Commercial mindset with the ability to connect marketing activities to business and sales objectives

Experience with digital marketing, web analytics, CRM, SAP, or marketing automation platforms is a plus

Bachelor's degree in Marketing or a related field preferred

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