Digital Marketer Job at The Growvora in Salem

About the Role
We're looking for a Digital Marketer with 13 years of experience who can independently handle social media management, YouTube channel growth, performance marketing campaigns, and content writing. This is a hands‑on, multi-skill role — you'll own campaigns end-to-end across multiple client accounts, not just execute a single narrow function.

What You'll Do

Plan and manage social media content calendars for client accounts (Instagram, Facebook, LinkedIn)

Manage and grow client YouTube channels — uploads, SEO (titles, descriptions, tags), thumbnails coordination, and Shorts strategy

Set up, run, and optimize performance marketing campaigns (Meta Ads, Google Ads)

Write copy for social posts, ad creatives, video descriptions, landing pages, and client communication

Track campaign and channel performance, prepare simple, clear reports focused on business outcomes — not just impressions, likes, or views

Collaborate with the design/video team to brief and review creative assets

Stay on top of platform updates, algorithm changes, and marketing trends relevant to our clients' industries

What We're Looking For

1–3 years of experience in digital marketing (agency experience preferred)

Hands‑on experience running Meta Ads and/or Google Ads campaigns (not just theory)

Basic understanding of YouTube SEO and channel growth strategy

Strong content writing skills — able to write in simple, clear, persuasive English (Tamil/Thanglish copywriting is a plus)

Comfortable using tools like Meta Business Suite, YouTube Studio, Canva, and basic analytics dashboards

Understanding that marketing should drive real business results — leads, footfall, sales — not just vanity metrics

Good time management across multiple client accounts and deadlines

Good to Have

Experience with WhatsApp marketing or email marketing

Basic SEO knowledge

Experience with schools, retail, or local business clients

Familiarity with Canva Bulk Create or similar design tools

#J-18808-Ljbffr