VP, Value-Based Care Marketing & Patient Experience

Healthcare Outcomes Performance Co. (HOPCo) is seeking a senior marketing leader to drive VBC program awareness, patient and member outreach, and digital engagement across multiple channels.
You will collaborate with product, clinical, and operations teams to deliver compliant, high-impact campaigns and go-to-market strategies. The role emphasizes leadership of healthcare marketing teams, data-driven optimization, and cross-functional alignment to improve enrollment and participation in VBC

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