Associate Director, Paid & Earned Media

Role

Associate Director of Paid and Earned Media focusing on therapeutic areas within healthcare marketing.
Responsibilities

develop and oversee paid media strategies across DTC and HCP channels, manage agency partnerships, optimize media performance through data-driven insights, and integrate influencer marketing initiatives. Collaborate with brand teams, cross-functional stakeholders, regulatory, legal, and media partners to ensure alignment and compliance. Lead testing and learning approaches to innovate channel engagement, manage budgets, and track ROI.
Qualifications

bachelor's degree in marketing or related field; 10+ years in paid media, digital marketing experience preferred; strong strategic planning, stakeholder management, and leadership skills.
High-Value

deep knowledge of paid search, social, influencer marketing, and experience working with external agencies; familiarity with pharmaceutical industry regulations, patient engagement, and healthcare digital tactics; experience in fast-paced environments with a focus on compliance and ethical standards.
Work Setup

travel 20-30% overnight; supervisory role with emphasis on team development.

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