Growth & Marketing Manager

Benefits:

Health insurance

Opportunity for advancement

Paid time off

401(k) matching

Bonus based on performance

Build Something Bigger Than Marketing
Most marketing jobs involve maintaining what already exists. This isn’t one of them.

We’re looking for someone who wants to build, create, experiment, and grow a brand that is becoming one of West Michigan’s premier plumbing companies.

If you’re someone who constantly asks… “What if we tried this?” “There’s got to be a better way.” “I have an idea…” …we’d love to meet you.

We’re not looking for someone who simply checks marketing boxes. We’re looking for someone who thinks like a business builder.

About Us
Benjamin Franklin Plumbing has experienced rapid growth over the past several years and we’re just getting started. Our next phase includes expanding throughout West Michigan while becoming the most trusted plumbing company homeowners, property managers, and businesses think of first.

We’re building a company where great ideas are encouraged, creativity is rewarded, and every employee has the opportunity to make a meaningful impact.

If you enjoy freedom, ownership, and seeing your ideas come to life, you’ll thrive here.

What You’ll Own
You’ll have responsibility for developing and executing our entire marketing strategy, including:

Google Business Profile optimization

Online review strategy and reputation management

Google Local Services Ads (LSAs)

Pay-Per-Click campaign management and vendor oversight

Search Engine Optimization (SEO)

AI Search Optimization (ChatGPT, Gemini, Perplexity and emerging platforms)

Website management and ongoing improvements

Social media strategy and content creation

Email marketing campaigns

Community outreach and local events

Referral and customer loyalty programs

Property manager and commercial partner communications

Marketing analytics and reporting

Brand consistency across all customer touchpoints

What Success Looks Like
You’ll help us:

Increase qualified leads

Improve conversion rates

Grow our online reputation

Become the #1 plumbing company consumers find online

Expand successfully into new markets

Strengthen relationships with commercial and residential customers

Create innovative campaigns competitors haven’t thought of yet

Most importantly…
You’ll have the freedom to test new ideas. If you have a great marketing concept backed by solid thinking, we want to hear it—not bury it in layers of approval.

We’re Looking For Someone Who…

Thinks creatively and solves problems.

Loves data as much as creativity.

Is curious about AI and emerging marketing technology.

Enjoys learning and improving every week.

Can manage multiple projects without losing attention to detail.

Takes ownership instead of waiting for direction.

Wants to build a long-term career, not just hold another marketing job.

Believes marketing should produce measurable business results.

Experience
Preferred experience with:

Google Business Profile

Google Local Services Ads

Google Ads

SEO

AI-driven search optimization

Website management

WordPress or similar CMS

Social media management

Email marketing platforms

Analytics and reporting tools

Graphic design platforms (Canva or Adobe)

CRM or ServiceTitan experience is a plus

Why Join Benjamin Franklin Plumbing?
You’ll join a company that values initiative, trust, and growth. We believe great people deserve the freedom to do great work.

Your ideas won’t get stuck in endless meetings. You’ll work directly with leadership, help shape the future of our company, and see the impact of your work every day. As our company grows, so will your opportunities.

If you’re excited about helping build one of West Michigan’s premier home service brands, we’d love to talk with you.

BENEFITS

401K + Employer Match

Medical, Dental, Vision and Life Insurance

Emergency savings account + Employer match

Gym membership

Paid time Off

Paid holidays

Operate own vehicle

iPad & Uniforms with laundry service

Advancement opportunities

Parties and Family Events

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