Director, Product Communications

About The Role Director, Product Communications responsible for communications for a leading product and to lead Insmed’s Patient Voices Program, with primary focus on preparing for and executing a significant new indication launch.
Responsibilities Serve as strategic communications partner for the brand; provide trusted communications counsel.
Develop and execute comprehensive new indication launch communications: pre-launch market prep, launch day activation, and post-launch momentum.
Champion and evolve the Patient Voices Program; steward patient identification and storytelling.
Plan and execute communications for clinical milestones: data readouts, regulatory submissions, and approvals; ensure clear, credible, compliant dissemination.
Drive disease state awareness initiatives for patient and HCP communities.
Coordinate consistent messaging with Commercial, Medical Affairs, Regulatory, Patient Advocacy, Investor Relations, and Corporate Communications/Brand-Digital.
Partner with Corporate Communications and leadership for executive/internal communications around key milestones.
Qualifications Minimum Bachelor’s degree and 12+ years progressive experience in brand/product communications.
You Are Or Have Pharmaceutical/biotech experience required; rare disease experience highly preferred; agency + in-house preferred.
Expertise in patient storytelling, including identifying/developing/managing patient spokespeople and partnerships.
Proven product launch communications experience (pre-launch/launch/post-launch).
Strong data communications experience for clinical data, regulatory milestones, and scientific publications.
Knowledge of disease awareness campaign development.
Deep understanding of pharmaceutical regulations/compliance (FDA promotional guidelines, fair balance).
Experience engaging healthcare media; strong executive presence.
Exceptional writing/storytelling/presentation skills.
Proficiency with AI-powered platforms/analytics; integrate AI while maintaining compliance.
Travel: Occasional domestic travel ~10%.
Work: Hybrid (Bridgewater, NJ HQ); remote most of the time.
Pay Range: $177,000.00–242,000.00 annual.

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