Our client a high-growth startup is looking for a Head of Marketing to join the team! You'll architect the acquisition strategy across content strategy, paid ads, organic social, brand campaigns, events, and ambassadors, and turn it into a predictable, measurable lead generating pipeline.
What You'll Own
- Set end-to-end acquisition strategy across paid social/search (Meta, LinkedIn, Google, TikTok), organic social, SEO, content, lifecycle/email, events, and ambassador programs
- Build and scale paid media programs with clear CAC, ROAS, and pipeline-contribution targets; continuously reallocate spend based on performance
- Define account-based marketing plans in close partnership with Sales for target accounts
Brand & Community
- Grow organic social and community presence — cadence, platform strategy, engagement — as a core acquisition lever, not a side project
- Design brand campaigns that build awareness and trust while directly feeding pipeline, with clear attribution back to acquisition outcomes
- Build an ambassador/advocate program from scratch: identify, recruit, and activate relationships that extend reach and credibility
Events
- Plan and execute owned, sponsored, and partner events as a pipeline channel, with defined pre/post-event pipeline goals
Measurement & Experimentation
- Define KPIs and reporting across every channel: leads, pipeline contribution, CAC/LTV, program ROI, revenue influenced
- Run a continuous test-and-learn process to identify and prioritize new channels
What You Bring
- 8+ years in B2B marketing/growth at high-growth startups, with hands-on ownership of paid social, paid search, organic social, and brand/demand campaigns
- A track record of building acquisition programs from zero — not just inheriting and optimizing one
- Direct experience running ambassador, influencer, or advocate programs
- Experience running events as a pipeline channel, not just a brand exercise
- Sharp, data-driven prioritization instincts — comfortable making channel/spend calls with incomplete information
- Fluency with HubSpot, Hightouch, Apollo, Mailchimp, Clay, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
- Bias toward action in a fast-paced, resource-constrained environment