Marketing Communications Coordinator

Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets)

Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting

Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow‑up, and reporting

Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow‑up and attribution to campaign performance and pipeline growth

Support website content updates and refreshes

Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels

Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization

Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs

Support a collaborative, creative team environment, contributing to cross‑functional initiatives and shared marketing goals.

Requirements

Bachelor’s degree in marketing, communications, or related

2-3 years of B2B marketing, communications, and/or events experience

Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred

Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot)

CRM systems (Salesforce)

Design tools (Adobe Creative Cloud, Canva)

Web analytics (Google Analytics)

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Strong writing and editing skills, with the ability to tailor content for different audiences and channels

Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross‑functional initiatives

Self‑motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast‑paced environment.

Core Competencies
Demonstrates expertise in B2B marketing and communications, with a strong focus on content development, event planning, and lead generation. Proficient in utilizing marketing automation tools and CRM systems to optimize campaign performance and enhance brand presence.

Highest‑signal resume keywords

B2B Marketing Experience

Content Development

Event Planning

Marketing Automation Tools

CRM Systems

Hard Skills

Content Development

Lead Generation

Event Planning

Writing and Editing

Web Analytics

Soft Skills

Strong Communication Skills

Interpersonal Skills

Self‑Motivated

Collaborative Teamwork

Industry Keywords

B2B Marketing

Financial Services

Fintech

Enterprise Capture Software

Tools & Technologies

HubSpot

Marketo

Pardot

Salesforce

Adobe Creative Cloud

Canva

Google Analytics

Microsoft Office

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