Government Services Client Marketing Manager

JOB DESCRIPTION
The Government Services Client Marketing Manager plays a critical role in advancing the success of BDO's energy portfolio by leading the development and execution of strategic marketing initiatives across multiple statewide programs. This role partners closely with clients to assess marketing needs, define goals, and design actionable roadmaps that drive lead generation, customer acquisition, engagement, and retention. Working collaboratively with Program Managers and cross-functional teams, the incumbent provides strategic guidance, translates complex marketing concepts into practical solutions, and ensures marketing efforts are aligned with program objectives and client outcomes. This position requires travel to client locations up to 20% of the time.

Job Summary
The Government Services Client Marketing Manager plays a critical role in advancing the success of BDO's energy portfolio by leading the development and execution of strategic marketing initiatives across multiple statewide programs. This role partners closely with clients to assess marketing needs, define goals, and design actionable roadmaps that drive lead generation, customer acquisition, engagement, and retention. Working collaboratively with Program Managers and cross-functional teams, the incumbent provides strategic guidance, translates complex marketing concepts into practical solutions, and ensures marketing efforts are aligned with program objectives and client outcomes. This position requires travel to client locations up to 20% of the time.

Job Duties

Partners with clients to assess the current marketing landscape across the full customer journey, including lead generation, conversion, customer acquisition, retention, and performance measurement

Applies subject matter expertise to design, implement, and optimize strategic marketing campaigns that align with program goals and client priorities

Identifies near-, mid-, and long-term objectives and collaborate with clients and Program teams to develop actionable plans that advance those goals

Develops client-specific strategic frameworks and recommend targeted marketing initiatives to address defined business needs and opportunities

Defines, scopes, and documents business requirements for marketing campaigns and related initiatives to support successful execution

Manages consulting-related business objectives, meeting budget expectations, maintaining portfolio profitability, and delivering high-quality client work in accordance with project scope

Collaborates with cross-functional teams and other BDO service lines to deliver scoped consulting support, strengthen integrated project execution, and promote overall client success

Stays current on industry trends, emerging technologies, leading practices, and research to inform client recommendations and continuously enhance BDO's marketing approach

Leads needs assessments and discovery sessions to understand client environments, priorities, and expectations, and translate findings into practical solutions

Other duties as required

Supervisory Responsibilities

N/A

Education
Qualifications, Knowledge, Skills and Abilities:

Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or Advertising from an accredited college or university, required

Experience

Five (5) or more years of experience in marketing operations, strategic marketing, and/or management consulting, required

Experience spanning both the strategic and tactical dimensions of modern marketing, including energy efficiency marketing and utility program experience, preferred

Cross-industry experience and familiarity with a range of sales models, including direct and channel approaches across both B2B and B2C environments, preferred

Project management experience, preferred

Certifications/Licensure

N/A

Software

High level of proficiency in Microsoft Office (specifically Word, Excel, PowerPoint), required

Language

Fluency in Spanish, preferred

Other Knowledge, Skills, & Abilities

Demonstrated knowledge of demand generation strategies, campaign execution best practices, lead management, data hygiene, reporting, and performance analysis

Proven ability to lead interactive workshops and translate high-level concepts into practical, client-ready solutions that are clear, actionable, and easy to understand

Highly organized, detail-oriented skill set with ability to distill action items from multiple information sources quickly.

Superior interpersonal, listening, and communication skills, both written and verbal

Ability to communicate with all levels of management including presentations, workshops, and boardroom meetings

Proven ability to navigate and strengthen relationships within and between teams and groups

Willingness and ability to travel to client locations up to 20% of the time

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $90,000 - $100,000

Maryland Range: $90,000 - $100,000

NYC/Long Island/Westchester Range: $90,000 - $100,000

About Us
At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Here, you'll find meaningful work, leaders invested in your success, and opportunities to build a career around what matters most to you.

Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we bring that purpose to life each day. Together, they shape how we work with one another, serve our clients, and create meaningful impact.

BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. No matter your role, you'll be part of a team helping clients navigate complexity and move forward with clarity.

We are proud to be an ESOP company, offering participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits* offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we're building together.

Learn more about our benefits: BDO Total Rewards encompass more than traditional benefits.

Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

"BDO USA, P.A. is an EO employer M/F/Veteran/Disability"

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