Senior Copywriter

Decades ago, our nation systematically removed Bible education from the public school day. LifeWise Academy is bringing it back. Under a little-known Supreme Court ruling, LifeWise empowers communities to provide Bible education for their public school students DURING SCHOOL HOURS. Tens of thousands of public school students attend LifeWise Bible classes each week.

We believe released time is the greatest missed opportunity of the church in America to reach the next generation. But we want to change that and we need your help!

Job Description
About You

You love Jesus. You love kids. You are mission-driven, relationship-minded and motivated by the opportunity to make a meaningful impact. You bring excellence to your work, communicate effectively and take ownership of whatever is in front of you.

You thrive in a fast-paced, growing environment and are comfortable wearing multiple hats. You are adaptable, collaborative and willing to jump in wherever needed—whether that means building relationships, solving problems, creating new opportunities or supporting others to move an important initiative forward.

You think beyond your individual role and look for ways to make the entire team and organization stronger. You approach challenges with a solutions-oriented mindset, work well with others and aren't afraid to take initiative when you see an opportunity to advance the mission.

At the end of the day, you do what it takes to get things done. Above all, you know this isn’t just your career. It’s a chance to do something meaningful. A chance to serve others. And a chance to make a life-changing impact on students with the gospel.

About the Job

LifeWise Academy is seeking a gospel-centered, strategic and highly skilled Senior Copywriter to own and evolve the voice of LifeWise marketing.

You’ll be instrumental in helping define the LifeWise voice.

This role will translate marketing strategy into clear, human and persuasive messaging across advertising, digital marketing, social media, email, web, print, video and other channels. You'll write everything from a three-word campaign headline to a multi-email journey—and understand that great copy starts with knowing exactly who you’re talking to and what you want them to do.

As LifeWise grows, you’ll also help build the messaging systems that allow our organization to communicate effectively at scale. You’ll become a thought leader on our audiences, evolve our marketing voice based on what resonates and develop AI-powered tools and resources that help teams across LifeWise create better, more consistent communication.

Ultimately, you’ll help answer two questions for LifeWise marketing: Who are we talking to? And how should we say it?

Responsibilities

Marketing Messaging & Brand Voice

Own and continually evolve the voice, tone and messaging conventions of LifeWise marketing

Translate organizational and marketing strategy into clear, persuasive messaging that motivates audiences to take action

Develop campaign concepts, headlines, messaging frameworks and creative approaches for major marketing initiatives

Establish and maintain marketing voice guidelines, terminology, lexicon and strong written examples that help teams communicate consistently

Experiment with messaging approaches and use audience response and campaign performance to refine how LifeWise communicates

Serve as a strategic messaging partner to marketing leadership and teams across the organization

Help ensure LifeWise communications feel clear, human and fresh rather than institutional or corporate

Campaigns & Copywriting

Write and develop marketing copy across email and SMS campaigns, landing pages, websites, organic social media, paid advertising, direct mail, print collateral, video scripts, event messaging, donor communications, recruitment marketing and long-form articles

Turn marketing objectives and creative briefs into compelling concepts and finished copy across multiple formats and channels

Partner with the Social Media Manager to translate social strategy, audience, platform and content objectives into effective social copy

Collaborate with the Growth Marketing team to develop and refine messaging for digital campaigns, landing pages and conversion journeys

Support Development with persuasive donor and fundraising communications as needed

Partner with designers, videographers and other creative team members to ensure copy and creative work together to accomplish campaign goals

Manage multiple projects, campaigns and deadlines while maintaining a consistently high standard of writing

Audience Strategy

Become an internal expert on LifeWise's key audiences and how motivations, barriers and messaging needs differ between them

Own and continually develop LifeWise's marketing persona matrix

Adapt messaging across parents, donors, church leaders, program staff and other priority audiences without losing a consistent LifeWise voice

Partner with marketing teams to identify audience insights and translate them into messaging strategy

Help teams distinguish between messaging designed to introduce LifeWise to new audiences and messaging designed to engage and mobilize existing supporters

Develop messaging frameworks and resources that help teams across LifeWise communicate more effectively with specific audiences

AI, Performance & Scale

Use AI tools to increase the speed, volume and effectiveness of marketing content without sacrificing strong writing judgment or LifeWise's voice

Build and continually improve AI-powered messaging tools, prompts, knowledge bases and workflows that help LifeWise teams create effective first drafts

Develop a strong library of approved examples and messaging frameworks that can be used to improve AI-generated content across the organization

Partner with Growth Marketing Operations to understand campaign performance and identify messaging approaches that are resonating with audiences

Apply performance insights to future campaigns, tests and messaging decisions

Identify opportunities to test headlines, calls to action, messaging angles and other copy variables

Help scale strong messaging practices across the organization while maintaining quality and consistency

Qualifications and Experience

A mature personal Christian faith consistent with the LifeWise Academy Statement of Faith

5+ years of professional copywriting, marketing or related experience, or an exceptional portfolio demonstrating equivalent expertise

A portfolio of marketing copy demonstrating persuasive writing across multiple audiences, formats and channels

Exceptional writing, editing and storytelling skills with a strong instinct for clarity, persuasion and human communication

Demonstrated ability to translate strategy and audience insights into compelling marketing concepts and copy

Experience writing across digital marketing channels, including email, web, social media and advertising

Ability to shift voice, message and approach based on audience, channel and desired action

Strong understanding of marketing fundamentals and the role messaging plays in audience growth, engagement and conversion

Experience using performance insights and testing to improve marketing copy

Strong working knowledge of generative AI and experience using prompting and AI tools to accelerate high-quality creative work

Ability to develop messaging systems, guidelines and resources that enable others to communicate more effectively

Comfortable receiving, incorporating and giving direct creative feedback as part of a collaborative revision process

Excellent communication, organization and project management skills

Demonstrated ability to manage a high volume of work in a fast-paced, collaborative environment

Salary and Benefits

From $75,000 per year

Medical, dental, and vision coverage for qualified employees

Retirement plan, including employer match

Job Type: Full-Time

LifeWise Academy's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" section of employment discrimination laws for religious organizations and permits them to give employment preference to members of their own religion. LifeWise Academy is in that category.

EEO Statement:

It is the policy of LifeWise, Inc. to provide equal employment opportunities for all applicants and team members who share its faith and mission. LifeWise, Inc. does not unlawfully discriminate on the basis of race, color, sex, national origin, age or disability. It is the responsibility of every team member to conscientiously follow this policy. Title VII: In accordance with Title VII, LifeWise may exclusively employ individuals who adhere to our religious beliefs in order to effectuate our religious mission. While Lifewise upholds its status as an equal-opportunity employer, we reserve the right to consider religious beliefs in our hiring process where appropriate. This is done to ensure that our staff collectively shares a common religious commitment integral to our mission.

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