Social Media and Content Manager

Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms

Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences

Adapt content by platform while maintaining a consistent brand voice

Manage publishing, community engagement, and day-to-day activity across company social channels

Identify and participate in timely trends, conversations, and emerging platform formats

Develop original content featuring Overture’s people, products, capabilities, culture, and client work

Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content

Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms

Write social posts, captions, video scripts, hooks, and campaign copy

Interview employees and subject-matter experts to identify engaging stories

Turn merchandise trends, product launches, activations, and company news into relevant social content

Capture content at company events, client activations, production facilities, and other locations as needed

Repurpose content ideas into video, photography, carousels, written posts, and recurring content series

Monitor social media, cultural, marketing, and branded merchandise trends

Track competitors and relevant brands and develop a competitive scorecard

Develop social-first campaigns to grow audience, engagement, and brand awareness

Manage relationships with external creators, influencers, and freelance content partners

Create briefs and oversee creator content from concept through publication

Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns

Test new content series, creative approaches, and distribution strategies

Track audience growth, engagement, reach, video completion, website traffic, and other performance indicators

Use performance data to evaluate content effectiveness and improve social media strategy

Provide regular reporting with insights and recommended actions

Connect social media activity to brand awareness, customer engagement, recruiting, and lead generation

Perform other tasks as assigned by management

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred

A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required

3–5 years of experience in social media, content creation, digital marketing, or a related role

Portfolio demonstrating strong social media content, particularly short‑form video

Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook

Experience creating, shooting, and editing social media content

Experience with video‑editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms

Strong writing, storytelling, interviewing, and communication skills

Strong understanding of social media trends, algorithms, formats, and audience behavior

Ability to manage multiple projects, deadlines, and stakeholders simultaneously

Comfortable appearing on camera and representing the company publicly

Ability to work independently and move quickly from idea to execution

Experience working with creators, influencers, or freelance production partners preferred

Familiarity with social listening, scheduling, analytics, and paid social tools preferred

B2B, agency, fashion, retail, lifestyle, product‑driven brand, or branded merchandise experience preferred

May require up to 10% travel

Core Competencies
Demonstrates expertise in social media strategy development, content creation, and audience engagement across multiple platforms. Proficient in video production and editing, with strong storytelling and communication skills to effectively represent the brand.

Highest-signal resume keywords

Social Media Strategy Development

Content Creation and Editing

Video Production and Editing

Strong Writing and Storytelling Skills

Experience with Social Media Analytics

Hard Skills

Social Media Management

Content Creation

Video Editing

Digital Marketing

Brand Account Management

Soft Skills

Strong Communication Skills

Interviewing Skills

Project Management

Ability to Work Independently

Adaptability

Industry Keywords

B2B

Digital Media

Content Marketing

Branded Merchandise

Fashion and Retail

Tools & Technologies

Adobe Premiere Pro

CapCut

Canva

Social Listening Tools

Analytics Tools

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