Jobtailor is hiring: Associate Director, Influencer Marketing in Los Angeles

Responsibilities

Set the vision and lead Naturium's influencer and creator marketing strategy

Own annual and quarterly strategic planning and the influencer programming calendar

Lead, manage, and develop the influencer marketing team

Identify, evaluate, and cultivate creator relationships across all tiers

Build relationships with influencers, talent managers, agencies, dermatologists, estheticians, and key opinion leaders

Develop and oversee influencer campaigns across paid, earned, and organic creator programming

Lead influencer strategy for creator events, trips, launch activations, and brand experiences

Lead partnership negotiations covering contracts, scopes, deliverables, exclusivity, usage rights, and investment

Own influencer marketing budgets and resource allocation

Establish KPIs and measurement frameworks using Creator IQ/Tribe Dynamics

Translate campaign and portfolio performance into insights and recommendations for optimization and senior leadership

Serve as influencer and creator marketing subject-matter leader across PR, Social Media, Brand Marketing, Creative, and Marketing teams

Monitor skincare conversations, emerging creators, platform trends, consumer behavior, cultural shifts, and influencer marketing best practices

Report to the AVP, Integrated Marketing

Requirements

7+ years of experience in influencer, creator, digital, or integrated marketing, with significant experience within beauty or skincare

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience

Proven success setting and leading influencer marketing strategies and integrated creator programs that deliver measurable brand and business impact

Demonstrated people leadership experience, including managing, coaching, and developing high-performing team members

Strong established relationships across the creator, talent management, agency, expert, and broader beauty ecosystem

Deep knowledge of the skincare landscape, including consumer trends, ingredients, creators, key opinion leaders, and emerging conversations

Strong understanding of social platforms, creator ecosystems, content best practices, events and experiential programming, and evolving digital trends

Experience managing meaningful influencer marketing budgets and negotiating complex talent partnerships

Strong analytical capabilities and experience establishing KPIs, evaluating performance, and using Creator IQ/Tribe Dynamics

Exceptional relationship-building, communication, and cross-functional leadership skills

Strong strategic planning, project management, organizational, and problem-solving capabilities

Core Competencies
Demonstrates expertise in influencer and creator marketing strategy, with a strong focus on relationship building, budget management, and performance analysis. Proven ability to lead teams and develop integrated marketing programs that drive measurable impact in the beauty and skincare industry.

Highest-signal resume keywords

Influencer Marketing Strategy

Team Leadership

Budget Management

KPI Establishment

Relationship Building

ATS Optimization Keywords
Hard Skills

Influencer Marketing

Digital Marketing

Integrated Marketing

Strategic Planning

Project Management

Performance Evaluation

Content Best Practices

Negotiation

Analytical Capabilities

Skincare Knowledge

Soft Skills

Communication

Cross-Functional Leadership

Organizational Skills

Problem-Solving

Coaching

Industry Keywords

Beauty

Skincare

Influencer Relationships

Talent Management

Consumer Trends

Emerging Creators

Social Platforms

Experiential Programming

Tools & Technologies

Creator IQ

Tribe Dynamics

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