Mattel in El Segundo, CA seeks Associate Manager, Brand Strategy & Marketing for Barbie. You will define long-term brand equity, positioning, and cross-category strategy while driving day-to-day brand activations in partnership with internal teams and external agencies.
The role focuses on the Barbie kid business, developing strategies that heighten brand awareness, accelerate launches, and grow the full franchise.
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Barbie Brand Strategy & Marketing Associate Manager
Mattel, Inc.and Subsidiaries · El Segundo, CA, USA ·
- Job type:
- Full Time