Associate Creative Director - Brand (Alani)

Celsius Brand Identity ManagerIf you're reading this on your way from 5am spin class to festival fast-pass, you're CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as "Icon," you're ALANI NU® — confident, colorful, and bringing main-character energy to every moment.SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds more like "dare you," you're ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.Together, we're Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can cracks a statement.This is the future of modern energy. This is Celsius.Ready to take your career to the next level? Join our team and redefine what it means to be energized.This is an 'in office', full time position at the Celsius HQ in either Louisville, Kentucky OR Boca Raton, Florida.ResponsibilitiesOwn and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevantCollaborate with the Brand Design Lead, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rolloutConcept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polishProvide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channelsManage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executionsGuide the development of brand copy and messaging – shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goalsCollaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing workOversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesionLead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digitalDevelop moodboards, sketches and visual references to clearly communicate creative direction and align teamsPresent and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu's identityWrite detailed creative briefs and manage external creative partners or freelancers as needed Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systemsContribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the workBring strong visual storytelling, layout and illustration skills to hands-on work when neededOperate with urgency and agility – comfortable navigating ambiguity, shifting timelines and fast paced workflowsBalance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising qualityStay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutionsModel ownership, accountability and initiative across all workstreams.Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your teamProficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression3D / CGI experience a plus but not required