Field Marketing Director

Own, execute, and optimize all event and field marketing efforts across 360 Privacy's go-to-market strategy

Manage end-to-end execution of major industry conferences, sponsorships, speaking engagements, webinars, and field events

Handle logistics, registration, booth management, collateral coordination, and vendor relations

Lead pre-, during-, and post-event campaigns

Collaborate with internal teams to ensure event touchpoints are on-brand, on-message, and on-strategy

Identify and evaluate event and partnership opportunities aligned with the Ideal Client Profile and strategy

Build and maintain the annual events calendar, budgets, deadlines, and team alignment

Work with Sales and BD to generate leads, meetings, and networking opportunities

Develop ROI, lead quality, and pipeline-impact measurement frameworks

Provide weekly and monthly reporting

Design standardized processes, workflows, and playbooks for 80+ events per year

Establish vendor selection criteria, approval workflows, and budget governance

Partner with Brand and Product Marketing on event promotions, speaking abstracts, and social amplification

Coordinate with Sales and CX on pre-event outreach, live engagement, and post-event nurture plans

Support Partner Marketing through co-branded activations and association events

Ensure consistent reporting and tracking in HubSpot

Requirements

5-10 years of experience in Field Marketing or Events

Experience managing vendor partners, preferably in cybersecurity, SaaS, or enterprise technology

Proven ability to run multiple events simultaneously

Track record of building and scaling event operations from the ground up

Experience creating processes, tooling, and team structures for a high-volume 80+ events/year program

Strong project management skills with attention to detail and creativity

Proactive mindset and ability to identify opportunities within events

Comfortable traveling up to 55% for key events, activations, and in-person team meetings

Familiarity with HubSpot preferred

Core Competencies
Demonstrates expertise in managing end-to-end event marketing strategies, including logistics, vendor relations, and performance measurement. Proven ability to execute high-volume event programs while collaborating with cross-functional teams to drive lead generation and brand alignment.

Highest-signal resume keywords

Field Marketing Experience

Event Management

Project Management

HubSpot Proficiency

Vendor Management

Hard Skills

Event Execution

ROI Measurement

Process Design

Lead Generation

Budget Management

Soft Skills

Attention to Detail

Proactive Mindset

Creativity

Industry Keywords

Cybersecurity

SaaS

Enterprise Technology

Event Operations

Co-Branded Activations

Tools & Technologies

HubSpot

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