Growth Marketing Manager

LTG HQ

12106 NE Ainsworth Circle

Portland, OR 972209001, USA

Build Demand. Strengthen an Iconic Brand. Shape the Future with AI.

At Leatherman, we build tools that help people take on the expected—and the unexpected. For more than 40 years, we've earned the trust of makers, tradespeople, outdoor enthusiasts, first responders, and everyday problem-solvers around the world.

Now we're looking for a Growth Marketing Manager to help lead the next chapter of our growth.

This is not a traditional marketing role.

We're seeking a strategic, data‑driven leader who can balance brand building with demand generation, leverage emerging technologies, and inspire a high‑performing team to deliver measurable business results.

If you're energized by growing brands, building teams, using AI to unlock new opportunities, and turning marketing insights into business impact, we'd love to meet you.

What You'll Do
As Leatherman's Growth Marketing Manager, you'll lead the strategy, execution, and optimization of demand generation and brand‑building initiatives across key paid, owned, and earned channels.

Lead Growth & Demand Generation

Develop and execute multi‑channel growth marketing strategies that drive customer acquisition, engagement, and long‑term brand growth

Own demand generation across social media, performance media, SEO/SEM, affiliate marketing, influencer programs, and emerging channels

Balance short‑term performance goals with long‑term brand‑building initiatives

Identify new opportunities to expand reach, strengthen relevance, and accelerate growth

Lead an AI‑forward marketing strategy that leverages automation, personalization, predictive analytics, and emerging technologies

Evaluate, test, and operationalize AI‑powered marketing tools that improve efficiency, targeting, and customer experiences

Drive experimentation and innovation to create competitive advantage and measurable business impact

Stay ahead of marketing, technology, and consumer trends

Lead High‑Impact Campaigns

Partner with Product, Brand, Sales, and Content teams to develop integrated go‑to‑market strategies and product launch plans

Ensure marketing efforts are aligned with customer needs, business objectives, and brand standards

Optimize campaign performance through data, testing, and continuous improvement

Build & Develop a High‑Performing Team

Lead, mentor, and develop the Growth Marketing Team

Establish clear goals, performance expectations, and development plans

Foster a culture of collaboration, accountability, innovation, and continuous learning

Help team members grow professionally while delivering exceptional business results

Measure What Matters

Own marketing performance reporting and growth KPIs

Monitor campaign effectiveness, ROI, customer acquisition, and brand health metrics

Use data and insights to inform strategy, improve efficiency, and drive better business outcomes

What Makes You Successful
You're a strategic thinker, builder, coach, and innovator.

You thrive when you:

Connect marketing strategy to business outcomes

Turn insights into action

Balance creativity with analytics

Lead through change and ambiguity

Develop people and build strong teams

Embrace new technology and continuous learning

Take ownership and accountability for results

What We're Looking For
Required Qualifications

7+ years of experience in growth marketing, demand generation, social media, digital marketing, or integrated marketing

Proven leadership experience managing teams or leading cross‑functional initiatives

Strong expertise across growth channels including social media, paid media, SEO/SEM, influencer marketing, and performance marketing

Experience building and executing marketing strategies that drive measurable business growth

Strong analytical skills with experience using data to inform decisions and optimize performance

Ability to translate strategy into execution and deliver measurable results

Excellent communication, leadership, and stakeholder management skills

Preferred Qualifications

Experience with consumer brands, retail, ecommerce, or direct‑to‑consumer businesses

Experience leveraging AI‑powered marketing tools, automation platforms, and predictive analytics

Experience leading integrated marketing campaigns across multiple channels

Passion for innovation, experimentation, and continuous improvement

Portland based with hybrid and regular in‑office work

Why Leatherman?
At Leatherman, our people are at the heart of everything we do.

Our Mission:

Inspire, equip, and prepare everyone with innovative tools to take on the expected and unexpected.

Our Vision:

Be the most useful brand in the world.

Our Core Values

We have integrity in everything we do.

We pursue excellence.

We empower each other to reach our full potential.

When you join Leatherman, you'll have the opportunity to influence the future of an iconic brand while working alongside talented teammates who value collaboration, innovation, and growth.

This position follows a hybrid work schedule with regular in‑office collaboration at our Portland headquarters.

Ready to Lead What's Next?
If you're excited about combining growth marketing, brand strategy, leadership, and AI‑powered innovation to help shape the future of an iconic global brand, we'd love to hear from you.

Join Leatherman and help inspire the next generation of problem solvers.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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