Senior Industry Marketing Strategist

Shape and build go-to-market messaging for industry solutions and services

Translate technical concepts and complex patterns into clear business value

Partner with field sales teams on enablement, account planning, and high-impact client engagements

Provide feedback from the field to R&D and product management on market shifts and evolving requirements

Build industry solution messaging and core narratives for sales and marketing activation

Represent OpenText industry solutions at events, tradeshows, and analyst engagements

Monitor market segmentation, competitive dynamics, and emerging industry signals

Represent OpenText in industry workgroups, committees, and standards bodies

Advise product, sales, marketing, and alliance teams to drive alignment and outcomes

Shape OpenText's global insurance strategy and AI industry solutions

Requirements

8–15 years of relevant industry experience across technical GTM functions, including sales, product/industry marketing, product management, and professional services

Firsthand experience engaging with insurance organizations within the financial services sector

Curiosity about AI developments and ability to connect emerging technology trends to client requirements and solution development priorities

Proven experience addressing industry-specific challenges across data, AI, information management, and/or cybersecurity

Ability to translate complex business and regulatory requirements into outcome-driven solutions

Track record building and delivering industry messaging through GTM campaigns, field sales plays, and executive-level presentations

Excellent public speaking skills

Deep fluency in industry innovations, emerging trends, and competitive landscape

Experience with standards definition and working in forums, councils, or steering committees is a plus

Deep industry knowledge combined with OpenText product expertise is a plus

Core Competencies

Demonstrates expertise in shaping go-to-market messaging and translating complex technical concepts into business value, particularly within the insurance sector. Proven ability to engage with sales and marketing teams to drive alignment and deliver impactful industry solutions.

Highest-signal resume keywords

Go-To-Market Messaging

Industry-Specific Challenges

Public Speaking

Insurance Industry Knowledge

AI Technology Trends

ATS Optimization Keywords

Hard Skills

Product Management

Sales Enablement

Market Segmentation

Data Management

Cybersecurity Solutions

Outcome-Driven Solutions

Executive-Level Presentations

Campaign Development

Standards Definition

Soft Skills

Curiosity

Collaboration

Communication

Industry Keywords

Financial Services

Emerging Technology Trends

Competitive Dynamics

Industry Solutions

Tradeshows

Analyst Engagements

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