Marketing Communications Manager

Manage the design, implementation, and management of online and offline communication strategies and marketing activities

Develop and execute a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities

Create and manage marketing materials and collateral in line with brand direction

Implement online marketing activities, including social media, SEO/SEM, demand generation, and raw lead generation

Track campaign effectiveness and make course corrections as required

Work closely with Procurement to manage communications spending and coordinate with vendors and agencies to create or localize communications and marketing activities and develop supporting assets

Lead planning and implementation of PR and brand-related initiatives

Assist with long-term branding strategy development aligned with business strategy

Collaborate with colleagues worldwide across Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain to deliver in-year goals

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field

Minimum of 3 years of experience in a similar role in the IVD industry

Experience in genetics, molecular biology, immunology, or biochemistry preferred

Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel

Strong written, graphical, and oral communication skills

Knowledge of content development

A strong network of PR and media contacts highly advantageous

High level of attention to detail

Proven ability to manage multiple and competing priorities simultaneously

Excellent interpersonal skills

Adept at building relationships with different stakeholders

Must be able to travel 20% of the time

Core Competencies
Demonstrates expertise in developing and executing multi-platform communications strategies and demand-generation programs, with a strong focus on brand alignment and stakeholder collaboration. Proficient in managing marketing materials and tracking campaign effectiveness in the IVD industry.

Highest-signal resume keywords

Demand-Generation Programs

Multi-Platform Communications Strategy

IVD Industry Experience

Strong Written and Oral Communication Skills

Content Development

Hard Skills

Marketing Strategy

Campaign Effectiveness Tracking

SEO/SEM

Social Media Marketing

Lead Generation

Brand Management

Content Development

Data Analysis

Project Management

Vendor Coordination

Soft Skills

Interpersonal Skills

Attention to Detail

Relationship Building

Time Management

Collaboration

Certifications & Qualifications

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Industry Keywords

IVD Industry

Genetics

Molecular Biology

Immunology

Biochemistry

Public Relations

Marketing Collateral

Procurement

Stakeholder Engagement

Brand Strategy

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