Brand & Media Marketing Lead - Hybrid Boston

Blue Cross Blue Shield of Massachusetts is seeking a Brand and Media Marketing Manager to connect agency partners, media partners, and internal teams to drive integrated campaigns. You will oversee paid media, sponsorships (including Bluebikes), and media relationships, translating strategy into end‑to‑end execution.
The role requires translating macro strategies into tactical campaigns, becoming the voice of the member and culture, and partnering with Brand Leadership to align creative and paid

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