Integrated Marketing Lead

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness.
The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision.
Responsibilities

Content & Communications

Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience
Create and maintain presentation decks, including materials presented directly to executive leadership and clients
Write website content and landing page updates
Support executive communications and thought leadership efforts
Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience
Event & Hospitality Marketing

Coordinate marketing support for client events, conferences, dinners, and sponsorships — including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone
Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients
Own vendor selection and budget tracking for events, including sourcing and quality evaluation
Assist with branded merchandise and promotional material procurement
Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation
Develop sales enablement materials — one-pagers, leave-behinds, and follow-up content — to support BDMs before and after events
Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns
Digital Marketing

Update website content and digital assets
Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies
Track campaign performance metrics
Support paid media efforts and SEO initiatives
Coordinate marketing automation activities
Project Management & Production

Manage multiple concurrent projects and deadlines
Serve as liaison between marketing, business leaders, vendors, and creative partners
Maintain marketing calendars and production schedules
Ensure projects move from concept through execution quickly and efficiently
Market Research & Reporting

Conduct competitive analysis
Compile campaign metrics and executive summaries
Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression)
Identify opportunities for new campaigns and initiatives
Experience & Qualifications

Required

5–10+ years of marketing experience
Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience
Experience managing multiple projects simultaneously
Exceptional organizational skills
Proficiency with Microsoft Office and PowerPoint
Experience with CRM and email marketing platforms
Ability to work independently and prioritize effectively
Willingness and ability to travel for multi-day, in-person events
Preferred

Insurance, luxury brand, or professional services experience — specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals
Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing)
Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms

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