Senior Paid Search Marketing Manager, PPC

Take ownership for the paid search results of a selection of PlanetArt businesses

Optimize and grow campaigns on Google Ads and Microsoft Ads, growing revenue and maximizing Return on Ad Spend

Initiate and execute tests

Collect and analyze data, identifying trends and insights to achieve maximum ROI

Manage campaign expenses and stay on budget

Optimize landing pages and the sales funnel

Work closely with the dedicated Google account team and try out new Google Betas, staying at the cutting edge of Search Engine Marketing

Interact with team members in person, by phone, Zoom, Slack, or email

May require occasional travel

Requirements

5+ years of experience managing paid search marketing campaigns

Strong Google Ads and Microsoft Ads skills

Excellent understanding of marketing & customer acquisition

Strong analytical skills

Excellent communication & teamwork skills

Bachelor’s Degree

Candidates must be local to or willing to relocate to the Pleasanton area

Core Competencies
Demonstrates expertise in managing paid search marketing campaigns with a strong focus on Google Ads and Microsoft Ads, leveraging analytical skills to optimize performance and maximize ROI. Proven ability to collaborate effectively with teams and communicate insights clearly.

Highest-signal resume keywords

Google Ads Management

Microsoft Ads Management

Data Analysis

Campaign Optimization

Customer Acquisition

Hard Skills

Paid Search Marketing

Campaign Management

Return on Ad Spend

Landing Page Optimization

Sales Funnel Optimization

Soft Skills

Analytical Skills

Communication Skills

Teamwork Skills

Industry Keywords

Search Engine Marketing

Marketing

Customer Acquisition

Tools & Technologies

Google Ads

Microsoft Ads

Zoom

Slack

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