Vice President, Marketing & Global Brand

Role:

Vice President of Marketing & Global Brand responsible for developing and executing Immunic's global brand strategy for vidofludimus calcium in relapsing MS, guiding pre-launch and launch activities.
Responsibilities:

lead brand positioning, architecture, and narrative translation;
oversee integrated launch planning and channel strategies;
build and manage marketing organization, including budget, team, and external agencies;
direct healthcare provider and patient-facing marketing, digital and omnichannel campaigns, and market research;
collaborate closely with Market Access, Medical Affairs, Patient Advocacy, Regulatory, and Legal teams to ensure strategy alignment and global consistency.
Requirements:

Bachelor's degree (MBA preferred);
15+ years in biotech/pharma marketing, with significant experience in global brand management and MS therapy launches;
proven success in building marketing functions from scratch;
expertise in multi-market positioning, agency management, and translating scientific data into branding;
experience with novel or first-in-class therapies;
strong understanding of digital and specialty/rare disease marketing.
High Value:

MS, relapsing forms;
therapy launch;
global/international scope;
digital and omnichannel marketing;
cross-functional collaboration;
25-35% international travel;
experience in U.S. and European markets.

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