Senior Director, Brand Communications

Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands

Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives

Partner with executive leadership and cross-functional teams to support enterprise priorities and commercial goals

Drive Community Activation across Earned Channels integrated with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce

Create and oversee press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans

Own earned analytics and reporting, including influencer campaign KPI tracking and performance optimization

Lead earned media budget planning, forecasting, and investment management

Establish communications best practices and governance across brands

Serve as executive lead for PR agency management and local market communications needs

Lead agency relations, RFPs, and statements of work adherence

Lead portfolio-integrated communications strategy and issue management across brand touchpoints

Assess, lead, and optimize consumer, corporate, and influencer agency partners

Lead earned and paid creator partnership strategies

Plan integrated 360 campaigns and oversee corporate and brand initiatives, experiences, and partnerships

Build influencer community presence, relationships, and earned support

Develop influencer and social guidelines, processes, and platform relationships

Manage and inspire the team with creative direction, vision, and insights

Lead digital/social influencer engagements and social content strategy, including native video assets

Maintain awareness of influencer and social culture, competitive activity, trends, and best practices

Establish cross-functional relationships to drive consistent campaign messaging and growth

Drive data-led influencer, social, and press measurement

Oversee analytics, reporting, dashboards, and business monitoring

Deliver monthly business insights, trends, reporting, and action roadmaps to leadership and cross-functional partners

Requirements

Bachelor's degree in marketing, advertising, communications, or equivalent combination of education and experience

10+ years of progressive experience in Public Relations, Brand Communications, Integrated Marketing Communications, or related fields

Experience leading communications strategy for a multi-brand portfolio

Master's degree in business marketing or similar is preferred

Ability to translate big ideas into measurable business results

Experience influencing senior leadership and aligning cross-functional teams around shared business objectives

Proven success developing and mentoring high-performing teams

Strong executive presence and ability to communicate effectively with senior leaders

Proven track record of designing and executing successful public relations campaigns at local, national, and global levels

Experience acting as a company spokesperson and managing media relationships

Experience planning and executing large-scale events and integrated campaigns

Proven experience with agency leadership and relationship management

Strong experience across social media, influencer marketing, and creator partnerships

Experience managing communications budgets, KPIs, and strategic planning

Exceptional communication, storytelling, and presentation skills

Excellent verbal and written communication, organizational, project management, and problem-solving skills

Strong strategic planning and business acumen

Ability to lead through influence across a highly matrixed organization

Ability to independently prioritize multiple initiatives while meeting business objectives and deadlines

Deep understanding of integrated marketing across PR, Social, Influencer, Paid Media, Digital, Experiential, and traditional channels

Strong creative vision with an understanding of business objectives and consumer behavior

Data-driven mindset with experience building KPIs, dashboards, and performance measurement frameworks

Experience building scalable communications processes, governance, and operational best practices

Deep understanding of a brand's full customer journey—from awareness and acquisition through engagement, loyalty, and advocacy

Core Competencies
Demonstrates expertise in developing and executing integrated communications strategies across multiple brands, with a strong focus on public relations, influencer marketing, and data-driven performance measurement. Proven ability to lead cross-functional teams and manage agency relationships to achieve business objectives.

Highest-signal resume keywords

Integrated Marketing Communications

Public Relations Strategy

Influencer Marketing

Communications Budget Management

Team Leadership and Mentoring

Hard Skills

Public Relations

Integrated Marketing Communications

Communications Strategy

KPI Development

Campaign Planning

Media Relations

Event Planning

Performance Measurement

Social Media Strategy

Brand Communications

Soft Skills

Exceptional Communication

Storytelling

Organizational Skills

Problem-Solving

Strategic Planning

Certifications & Qualifications

Bachelor's Degree in Marketing

Master's Degree in Business Marketing (Preferred)

Industry Keywords

Community Activation

Earned Media

Paid Media

Experiential Marketing

Digital Marketing

Brand Touchpoints

Consumer Behavior

Governance Best Practices

Cross-Functional Collaboration

Creative Direction
Tools & Technologies

Analytics Dashboards

Reporting Tools

Social Media Platforms

Content Management Systems

Project Management Software

#J-18808-Ljbffr