Digital Media Strategist

Social Media Strategist — Digital Reputation

Location: Stevens Point, Wisconsin, USA

Industry: Insurance / Financial Services

Work Setting: Hybrid (On-site Tue–Thu, Remote Mon & Fri)

About the Role
A large U.S. insurance organisation is seeking a Social Media Strategist focused on Digital Reputation to join its marketing and brand team.

This role focuses on monitoring, analysing, and managing brand perception across digital channels, ensuring reputational risks and opportunities are identified early and addressed effectively. You will use social listening, analytics, and reputation tools to help shape brand strategy and protect online presence across platforms.

Key Responsibilities

Monitor brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search engines.

Track and analyse digital reputation metrics including sentiment trends, review patterns, and search visibility.

Use social listening tools to identify emerging risks, reputational threats, and opportunities.

Audit search engine results and digital footprint to identify negative or irrelevant content.

Collaborate with PR, SEO, marketing, and other internal teams to address reputational issues.

Escalate and manage digital reputation concerns across departments.

Build dashboards and recurring reports on digital reputation KPIs.

Benchmark competitor reputation performance and share insights across teams.

Support development and optimisation of social media and digital reputation strategies.

Recommend improvements to tools, processes, and social media technology use.

Analyse online community engagement and conversations across platforms.

Requirements

Bachelor’s degree or equivalent experience.

3 years of experience in social media, digital marketing, or online reputation management.

Strong understanding of social media platforms, including:

Facebook

Instagram

LinkedIn

X (Twitter)

Reddit

TikTok

Experience with social listening tools and sentiment analysis.

Strong analytical skills with a data-driven mindset.

Ability to translate business objectives into social media and reputation strategies.

Experience working across both B2B and B2C environments.

Strong communication skills and attention to detail.

Ability to manage multiple priorities in a fast-paced environment.

Self-starter with strong organisational skills.

Preferred Skills

Online reputation management (ORM)

Social listening and analytics tools

SEO and search visibility monitoring

Digital PR collaboration

Data visualisation and reporting dashboards

Competitor analysis

Crisis monitoring and escalation processes

Content performance tracking

Work Environment & Benefits

Hybrid working model (3 days in office, 2 days remote)

Strong emphasis on data-driven marketing and brand protection

Cross-functional collaboration with PR, SEO, and marketing teams

Access to internal training and development programmes

Established, financially strong organisation with long-term stability

Full benefits package including retirement plan, health coverage, paid leave, and wellness support

Career Focus
This role suits a digitally fluent marketing professional who enjoys analysing online behaviour, managing brand reputation at scale, and working at the intersection of social media, analytics, and corporate communications.

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