Marketing Manager II, Patient Services Marketing - Neurology

Neurology AbbVie Patient Services Marketing Manager Responsibilities: Develop and execute integrated marketing strategies supporting patients and healthcare providers across the treatment and access journey.
Lead key components of the Patient Services Care Model; translate insights into integrated marketing programs that simplify experience, reduce access barriers, and drive awareness/utilization of Complete resources.
Oversee communications across digital, CRM, field, web, and print channels.
Lead development, approval, launch, and optimization of marketing materials.
Partner with Brand Marketing, HUB, Field Reimbursement Managers, Medical, Regulatory, Legal, Compliance, Finance, APEX, and BTS teams.
Manage agency/vendor partners for high-quality, compliant work.
Monitor performance; identify opportunities for optimization and innovation.
Manage project timelines, budgets, forecasts, and cross-functional execution.
Develop marketing briefs, strategic recommendations, and business cases.
Qualifications: Bachelor’s degree required.
5+ years of marketing experience (preferably pharmaceuticals/healthcare).
Experience developing complex marketing strategies/programs.
Strong project management/organizational skills; attention to detail.
Proven ability to lead cross-functional initiatives and manage agency partners.
Strong analytical, communication, and presentation skills.
Ability to influence stakeholders and drive results in a matrixed organization.
Preferred: Experience working in multiple therapeutic categories.
Experience with Buy & Bill and/or Specialty Pharmacy products.
Benefits (as stated): paid time off (vacation/holidays/sick), medical/dental/vision insurance, and 401(k); eligible for long-term incentive programs.

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