Field Marketing Director

OVERVIEW
POPLIFE is seeking an experienced and strategic State Director to lead and grow key client business, including a major alcohol beverage supplier. This role is responsible for developing and managing senior-level client relationships while leading the strategy, planning, development, and execution of statewide field programming (on premise managed bar nights + off premise samplings), experiential marketing programs, consumer activations, and trade events. The State Director serves as a trusted advisor, thought leader, and problem solver for clients, bringing a deep understanding of the field marketing landscape, emerging cultural trends, and the evolving spirits and cocktail industry. The ideal candidate has agency experience across lifestyle, spirits, and food & beverage brands, and a proven track record of leading teams to deliver impactful, innovative programs that drive client success. This role requires a collaborative and adaptable leader who can seamlessly navigate between account management, strategy, and production while overseeing multiple projects, clients, and direct reports. Strong communication, relationship-building, and organizational skills are essential, along with the ability to manage complex programs effectively and profitably.

GENERAL ROLES & RESPONSIBILITIES

Serve as the primary agency lead and senior point of contact for client partners, building trusted relationships

Provide proactive, insight-driven recommendations that support client business objectives and identify opportunities for growth

Lead, mentor, and develop direct reports from market managers and staffing coordinators while fostering professional growth and high performance

Provide guidance, coaching and support to team members while promoting collaboration and accountability across agency teams

Develop key program materials, including decks, playbooks, training manuals, presentations and operational guides

Works alongside POPLIFE National Producer to oversee asset inventory and storage

Lead, grow, manage and staff statewide field programs (specifically SFL)

Identify, recruit, onboard and manage external resource and vendors to execute programs successfully

Develop, manage, and maintain oversight of program budgets, revenue, profitability, and overall account financial performance

Lead client communications through regular status meetings, IAT, presentations, and reporting, ensuring alignment, transparency and overall client satisfaction

Develop and manage workback schedules and communication plans to ensure program milestones and deliverables remain on track

Lead post-program analysis and performance reporting, evaluating KPIs, budgets, consumer engagement and ROI

Deliver actionable insights, key learnings and optimization recommendations to improve future program performance

Utilize data and market trends to inform strategic decision-making and continuously enhance client programs and agency offerings

Lead strategy, development, planning and execution of and on-and off-premise sampling activations

Oversee aspects of program execution from concept through completion, ensuring operational excellence and high-quality delivery

QUALIFICATIONS

8+ years of experience in field marketing and management, understanding how to bring creative vision to life working with production teams

Experience developing Brand experience platforms, writing, presenting and selling in concepts

Proven track record of client leadership and account growth

Experience in an agency environment; must be process-oriented and highly organized

Excellent people manager, motivator and mentor with ability to recruit and retain high functioning employees

Experience managing, tracking and reconciling large-scale, complex program budgets

Must have Bev/Alch experience

Must have experience managing cross functional teams

Excellent written and persuasive presentation skills

Ability to mulit-task with attention to detail, follow through and consistently meet deadlines

Demonstrate Problem solving skills

Willingness to travel and be on-site for events

Passion for culture - music, fashion, art, lifestyle

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