Senior Marketing Manager - Banking Brand & Campaigns

The Senior Marketing Manager is responsible for ensuring the success of a wide range of strategic marketing initiatives at Hilltop Holdings, with a concentration on PlainsCapital Bank. This role partners closely with executive leadership, lending, branch, and operations teams to develop and execute integrated marketing strategies that enhance customer engagement and strengthen brand consistency. The Senior Marketing Manager collaborates with cross-functional marketing teams, including corporate communications, creative, digital experience, and events, to develop tailored marketing solutions for PlainsCapital Bank.

Responsibilities

Serves as marketing project manager for a diverse portfolio of marketing initiatives for PlainsCapital Bank
Manages a team supporting campaigns and communications specific to PlainsCapital Bank
Oversees and develops customer and internal communications related to products, marketing initiatives, regulatory matters, branch openings/closings, and more
Responsible for the creation of sales presentations, marketing collateral materials, and in-branch promotional items
Ensures brand consistency and accuracy across all marketing and digital content
Leads advertising campaigns from strategic development and creative production to deployment and reporting
Coordinates regional advertising, including outdoor, print, TV, radio, and digital
Maintains relationships with media partners and external vendors
In conjunction with the events team, coordinate local regional events, including grand openings and customer receptions
Meets with regional marketing advisory committees regularly; responsible for creating and executing yearly region-specific advertising/marketing plans
Oversees email marketing campaigns within Salesforce Marketing Cloud
Oversees and implements marketing initiatives within the online banking platform
Other duties and responsibilities as assigned

Qualifications

Bachelor’s degree in marketing, Communications, Advertising, or related field
10-15 years of progressive, professional marketing experience required; experience in financial services marketing strongly preferred
3-5 years of experience managing, coaching, and developing direct reports
Ability to promote a positive image of the company and represent the company's interests required
Excellent verbal, written, and interpersonal communication skills and the ability to effectively interact with all levels of the organization required
Excellent PC skills including Microsoft Office suite required, experience with SharePoint and web content management systems a plus
Strong attention to detail, excellent organizational and time management skills, and the ability to work on multiple projects simultaneously required
Must be a team player, collaborative, and willing to contribute to a diverse range of projects
Excellent problem-solving and analytical skills and demonstrated decision making ability required

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.

About Us

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop.com .

About The Team

Hilltop Holdings’ Marketing and Communications department is a dedicated team working to create impactful strategies and driving brand growth for our organization. We are passionate about connecting with our target audience, building strong relationships, and effectively communicating the value of our products and services. With a deep understanding of market trends and consumer behavior, we develop comprehensive marketing plans that encompass traditional and digital channels. From market research and competitive analysis to creative campaign development and execution, we strive to create compelling narratives that resonate with our customers. Our department works closely with cross-functional teams to ensure brand consistency and deliver exceptional experiences across all touchpoints. We embrace innovation and leverage cutting-edge technologies to enhance our marketing efforts and drive measurable results. At Hilltop, the Marketing department is committed to elevating our brand, fostering customer loyalty, and achieving sustainable growth in a dynamic and competitive marketplace.

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