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Media Strategy Lead — Broadcast & Out-of-Home

Bass Pro Shops · Springfield, WI, USA ·

Job type:
Full Time

Bass Pro Shops is seeking a Marketing Manager to direct internal teams and external agencies in executing broad-reach media programs. The goal is to keep costs within planning guidelines and below industry averages while maximizing the return on all media investments.
You will lead the development of media plans, present strategies to stakeholders, negotiate TV sponsorships, manage budgets and billing, and collaborate with Brand Marketing on proprietary initiatives.

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