Social Media Specialist, Influencer Marketing Job at Workman Labs in Brooklyn

Social Media Specialist, Influencer Marketing

Runway is hiring a social media specialist to run its influencer and creator partnerships, and to publish the work those creators make with Runway across its channels.
$100,000 – $150,000 / yr
Location

Remote (US)
Remote
Seniority

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Compared with 15 other Marketing roles: Common across similar roles Unique to this role
What you'll do

Responsibilities

Scout and identify creators, primarily on YouTube, relevant to Runway's paid influencer and affiliate programs
Pitch creators on both programs: flat-fee paid briefs for influencers, and signup/performance-based deals for affiliates Common
Own outreach, negotiation, contracts, and paperwork for each creator relationship, end-to-end
Partner with outside agencies running outreach at scale to keep the creator pipeline full
Stay immersed in YouTube and the broader AI/creative tools creator landscape, tracking trends and surfacing who's worth pursuing next
Share what's resonating with creators and audiences with the creative team to help inform organic content direction Common
Partner with the growth marketing team on attribution and reporting to track program performance and ROI
Coordinate with the creative team on briefs given to paid influencers
What you'll need

Experience

At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role
An existing network of creator relationships, ideally with strength on YouTube Unique
Comfortable negotiating fees and contracts directly with creators Unique
Strong understanding of how content performs on YouTube specifically, plus a broader read on social and creator trends
Highly organized, able to manage a high volume of relationships, deals, and paperwork at once Unique
Polished, confident, low-ego, and able to represent Runway well in creator conversations Unique
Interest in AI, creative tools, video, design, filmmaking, advertising, and the broader creator economy
Experience running affiliate programs specifically, not just influencer marketing
Experience working with influencers or outreach agencies Unique
Experience working at a creative, consumer, prosumer, AI, design, or technology company
Familiarity with Runway and the broader AI creative ecosystem Unique

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