Seo Specialist

We are looking for a technically strong SEO Specialist with 35 years of hands-on experience who can improve keyword rankings, organic traffic, and lead generation.

This is a target-focused role for someone who understands both the technical and performance side of SEO.

Key Responsibilities

Improve keyword rankings for target commercial and lead-generation keywords

Perform technical SEO audits and identify website issues affecting rankings

Handle on-page SEO, site structure, internal linking, schema, indexing, and crawlability

Monitor and improve website speed and Core Web Vitals

Conduct keyword research and competitor analysis

Develop SEO strategies focused on generating qualified organic leads

Optimize landing pages for rankings and conversions

Identify content gaps and coordinate SEO-focused content requirements

Manage backlink and off-page SEO activities

Monitor Google Search Console and Google Analytics

Track keyword rankings, organic traffic, conversions, and leads

Identify ranking drops and take corrective action

Prepare weekly and monthly SEO performance reports

Work towards defined ranking, traffic, and lead-generation targets

Requirements

3–5 years of strong hands-on SEO experience

Strong knowledge of Technical SEO

Proven experience improving Google rankings and organic traffic

Experience generating leads through organic search

Strong understanding of Google Search Console and Google Analytics

Experience with tools such as SEMrush, Ahrefs, Screaming Frog, or similar

Good understanding of website structure, indexing, crawling, redirects, canonical tags, schema, and technical SEO issues

Basic understanding of HTML/CSS and website CMS platforms

Ability to independently identify SEO problems and implement or coordinate solutions

Target-driven and comfortable taking ownership of SEO results

Key Performance Areas
The candidate will primarily be evaluated on:

Improvement in keyword rankings

Growth in organic traffic

Increase in qualified organic leads

Technical health of the website

Improvement in conversion-focused landing page performance

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