Blue Cross NC is seeking a Senior Digital Product Analyst to optimize the holistic customer experience across our online solutions. You will lead data-driven recommendations aligning customer needs with business goals and ensure usability and accessibility across digital channels.
You will drive governance, taxonomy, and content strategy, partner with design and analytics teams, monitor KPIs with tools like SiteImprove and Adobe Analytics, and apply UX principles to improve pages and AI-enabled
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Senior Digital Product & Content Strategist (Hybrid/Remote)
Blue Cross and Blue Shield of North Carolina · Raleigh, NC, USA ·
- Job type:
- Full Time