Vice President, Communications

Summary
The Vice President of Communications leads the integrated communications strategy for Cartier North America, translating global brand priorities into client-focused plans. This senior leader brings media, direct-to-consumer communications, public relations, and talent partnerships together to strengthen brand desirability, client engagement, and business impact. The role works closely with executive leaders, global teams, and agency partners.

Responsibilities

Define short- and long-term communications strategy and align it with brand positioning, business priorities, and client strategy.

Lead media and direct-to-consumer communications, full-funnel storytelling, and communications investment decisions.

Guide press strategy, brand storytelling, and relationships with media, editors, stylists, and industry voices.

Lead celebrity, talent, entertainment, and cultural engagement strategies and partnerships.

Build, develop, and empower a high-performing communications organization and foster cross-functional collaboration.

Establish KPIs and measurement frameworks, use insights to make recommendations, and optimize campaigns and investments.

Assess and manage agency partnerships, capabilities, expectations, and performance.

Requirements

15 or more years of progressive experience in communications strategy, media, public relations, integrated marketing, celebrity or talent relations, or a related field, including significant senior leadership experience.

Deep understanding of the luxury environment, client journey, and historic brand management.

Proven ability to set enterprise, regional, or market-level strategy and translate global priorities into locally relevant execution.

Executive presence and ability to influence senior leaders in a complex, matrixed organization.

Strong people leadership skills and experience building and developing high-performing teams.

Strategic, culturally fluent, commercially aware, and able to navigate ambiguity while delivering measurable outcomes.

Ability to manage communications budgets with a focus on return on investment.

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