Assistant Media Planner

GLM Strategies is a media focused boutique agency located in the DC area.
SUMMARY: Plans and develops advertising media programs; and negotiates and purchases all media types.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Plans and develops advertising/media programs across multiple verticals
Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
Helps to establish media goals, objectives, and strategies for advertising campaigns.
Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary.
Will be responsible for updating and maintaining client reporting
Assist in vendor invoicing across multiple clients
Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.
QUALIFICATIONS:
0 – 2 years of Media or Media Planning/Buying experience preferred
Strong mathematical abilities required in this position.

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