Social Media Specialist

New Mexico State University is hiring a Social Media Specialist to plan and execute social media strategy for the Cooperative Extension Service and Agricultural Experiment Station. The role creates and publishes content across multiple platforms, translates research and Extension programming into accessible posts, and tracks performance to guide strategy adjustments.
Highlights Plans editorial calendars integrating research, programming, seasonal topics, campaigns, and events
Creates, schedules, and publishes original content across platforms such as Facebook, Instagram, X, LinkedIn, and YouTube
Translates research findings and Extension programming into clear, audience-appropriate posts
Partners with Extension and research faculty, county offices, and program staff to source content ideas
Provides training and best-practice guidance to staff managing local social media accounts
Coordinates messaging with central university communications and marketing teams
Monitors channels and responds to comments, messages, and inquiries
Tracks and analyzes social media performance and reports results to leadership
Requires an associate's degree plus four years of experience, or a bachelor's degree plus two years of experience
Prefers a communications, marketing, journalism, or public relations background and experience with graphic design, photography, or video editing

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