Video Editor for Brand Storytelling Social and Paid Content

Engagement: Ongoing freelance contract with potential to grow into an in-house role

Location: South Florida preferred, with remote editing and regular in-person capture days

Expected output: Approximately five finished videos per week

About the Role
Art of Tea is looking for a hands-on Video Editor who can transform footage, conversations, experiences, and ideas into distinctive content for organic social, brand storytelling, and paid advertising.

Editing is at the center of this role. You will own pacing, structure, sound, typography, motion, color, and final delivery. We also want someone who can recognize a strong story, develop an opening hook, contribute concepts, shape voiceovers, and elevate the work beyond conventional social ads.

You will work with original footage, Art of Tea’s existing content library, product assets, founder stories, hospitality experiences, travel, sourcing, and creative direction. You should be equally comfortable building an emotional 60-second film, a fast 15-second paid ad, and multiple social cutdowns from the same source material.

At Art of Tea, we believe tea changes how you feel, and how you feel changes everything. This person will help us translate that belief into a recognizable visual and storytelling language.

What You Will Do

Edit raw footage into polished videos for Instagram Reels, TikTok, YouTube Shorts, paid social, digital campaigns, and other brand channels

Create content ranging from 15-second performance edits to 60- to 90-second story-driven films

Find the strongest story within founder conversations, interviews, product footage, travel, events, hospitality experiences, and archival material

Develop opening hooks, narrative structure, emotional turns, pacing, and memorable endings

Contribute original concepts, scripts, voiceovers, storyboards, treatments, and shot lists

Recut longer footage into multiple platform-specific videos, hooks, and performance variations

Add captions, text overlays, motion graphics, visual effects, product callouts, and calls to action

Use music, original sound, ambient audio, voiceover, and sound design to strengthen each story

Combine live footage, archival material, design, animation, collage, and AI-assisted visuals when they improve the idea

Use Art of Tea’s existing asset library resourcefully before recommending additional production

Participate in select content-capture days in South Florida and help direct footage based on the intended edit

Adapt creative for vertical, square, and landscape formats when needed

Collaborate with the marketing team on organic storytelling and paid creative

Review content performance and use retention, engagement, and advertising feedback to improve future edits

Maintain organized project files, source materials, exports, revisions, and reusable footage

Communicate proactively about progress, creative questions, and potential delays

Hands-on experience using Higgsfield, including its ChatGPT plugin or MCP-based workflows with ChatGPT, Claude, or other AI assistants, to develop concepts, generate visual assets, create motion and effects, iterate quickly, and incorporate AI-generated material into finished videos

The ability to build repeatable AI-assisted production workflows that move from concept, scripting, and storyboarding through asset generation, editing, versioning, and final delivery

Strong judgment about when AI strengthens a story and when live footage, archival material, or traditional editing will produce a more authentic result

Our Creative Standard
We are drawn to idea-first, cinematic, internet-native storytelling that feels human, visually distinctive, and emotionally engaging and indicate the level of originality, pacing, humor, sound, and creative authorship we value. The goal is to develop an original Art of Tea language rather than imitate another creator.

Our storytelling territory extends beyond product education. It includes ritual, identity, hospitality, travel, entrepreneurship, ambition, relationships, and the moments that change how someone feels.

What We Are Looking For

At least three years of professional video-editing experience or a portfolio demonstrating an equivalent level of ability

A portfolio containing five to ten exceptional examples of short-form, story-driven, or paid video content

Expert proficiency in CapCut and/or Adobe Premiere Pro

Strong working knowledge of After Effects or comparable motion-design tools

Strong instincts for hooks, story structure, pacing, typography, transitions, color, and sound

The ability to make content feel current without making a premium brand feel generic or overly trend-driven

Experience writing or shaping scripts, voiceovers, storyboards, and creative treatments

Comfort working with both clear briefs and loosely formed ideas

The judgment to identify the most interesting story within a larger amount of footage

An understanding of TikTok, Instagram Reels, YouTube Shorts, Meta advertising, and mobile-first creative

Experience using AI tools for ideation, editing, animation, visual experimentation, or content variation

Excellent organization, version control, and file-management habits

The ability to deliver quickly, receive direct feedback, and iterate without losing creative quality

Availability for regular collaboration during U.S. business hours

Helpful Additional Experience

Editing for premium food, beverage, wellness, travel, hospitality, fashion, or lifestyle brands

Directing or capturing video footage

Founder-led storytelling

Paid social and performance creative

Original sound design or music supervision

Color correction and grading

Photography, animation, graphic design, or mixed-media production

Experience repurposing large footage and photography libraries

Familiarity with properly licensed music and asset libraries

Typical Content Mix
The target is approximately five finished videos per week, depending on complexity. The mix may include:

Flagship founder or brand stories

Product and ritual-focused films

Hospitality and travel storytelling

Organic social videos

Paid advertising concepts and variations

Cutdowns from longer footage

Founder moments and behind-the-scenes content

Re-edits and new concepts developed from Art of Tea’s archive

We value quality and originality over producing content simply to fill a calendar.

How Success Will Be Measured

A recognizable Art of Tea visual and storytelling language begins to emerge

Videos capture attention quickly and maintain audience interest

Content feels premium, emotional, entertaining, and native to each platform

The marketing team receives meaningful creative variations to test

Existing footage and assets are used more effectively

Approximately five polished videos are delivered each week

Projects remain organized and easy to revisit or repurpose

Feedback is incorporated quickly and thoughtfully

The editor increasingly brings forward strong ideas without waiting for a fully developed brief

Compensation
Compensation will be based on experience, portfolio quality, availability, and the agreed scope of work. Please include your preferred hourly, per-video, or monthly-retainer structure when applying.

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