Strategic Communications Outreach Specialist

Syms Strategic Group (SSG) is seeking a talented Strategic Communications Outreach Specialist

Location: Washington, DC, McLean, VA, and Remote

Department: Department of Transportation (DOT), Federal Highway Administration (FHA)

Type: Full Time

Min. Experience: Experienced

Security Clearance Level: Public Trust

Salary Range: $90,000 - $112,500

Military Veterans are highly encouraged to apply!

Essential Duties And Responsibilities

Develop and execute integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine’s global readership

Translate complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications

Develop and execute comprehensive outreach strategies and promotional campaigns

Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic

Lead all marketing efforts to increase magazine subscriptions and digital readership

Manage quarterly promotions, provide branding support, and coordinate with authors for feature story promotions

Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters

Ensure the magazine and agency maintain a cohesive, professional online presence

Conduct in-depth market research and reader surveys to refine outreach strategies

Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions

Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events

Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions

Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders

Required Skills and Experience

Six (6) to ten (10) years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs

Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership

U.S. Citizenship required for this position

Professional Certifications None required

Years of Professional Experience 6-10 years of total professional experience

Desired experience Transportation experience, especially in highway and surface transportation is preferred

Formal Education Bachelor’s degree or higher in Communications, Marketing, Public Relations, Journalism, or a closely related field

Citizenship Requirement U.S. Citizenship required for this specific opportunity

Security Clearance Requirements Must possess or qualify for a Public Trust (MBI)

CRITICAL NOTES

SSG will not make assumptions regarding your qualifications. Your answers to the mandatory screening questions must be supported by the information on your resume. Applications with inconsistencies will not be considered

Recruiters or Third parties will not be considered

This position is an onsite role located in the National Capital Region

This project is contingent upon contract award

This is a W-2 position

All interviews will be conducted on Microsoft Teams with your camera on; there will be no exceptions

As part of our screening process, you will be requested to provide a link to your LinkedIn profile

U.S Citizenship is required for this specific opportunity. Applicants selected will be subject to a government security investigation and must meet eligibility requirements for access to classified information and be able to obtain a government-granted security clearance. Individuals may also be subject to a background investigation including, but not limited to criminal history, employment and education verification, drug testing, and creditworthiness.

Syms Strategic Group, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, marital status, disability, veteran status, sexual orientation, or genetic information.

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