Field Marketing Director

Field Marketing Director
Pronghorn Initiative Holdings LLC New York, New York, United States

About this position
About Pronghorn
Overview
At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

About the role
Established in 2010, our partner is an industry leader in marketing brand experiences + creating cultural relevance. Marketing is the art of telling a great story and they are some of the best storytellers in the business. They deliver experiences that are measured against excellence, from concept to completion.

JOB RESPONSIBILITIES:

Lead the strategy, planning, and execution of national and regional field marketing programs

Manage $4M+ in annual revenue across multiple clients and program verticals

Recruit, train, and oversee a blended team of full-time and freelance Field Managers

Translate national brand objectives into market-specific activation plans

Partner with distributors and regional sales teams to support programming and drive impact

Collaborate with internal teams (Production, Creative, Client Services) to align on deliverables

Own budgets, manage a team of field managers, and ensure they are delivering to agency+ client expectations, forecasting for all field programs

Develop SOP’s and training systems to ensure consistency, compliance, and excellence

Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs

Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders

Represent the agency with professionalism and confidence in all client and partner meetings

QUALIFICATIONS & REQUIREMENTS

7–10 years of marketing experience, with 4+ years in field or experiential leadership roles

Experience overseeing spirit-based programming preferred

Proven experience managing teams across multiple regions and clients

Comfortable overseeing multi-million-dollar field budgets and staffing plans

Ability to build client and distributor relationships that foster program successli>Experience training peers and subordinates while monitoring the team’s resulting output

Strong communication skills across presentations, reporting, and day‑to‑day updates

Proficient in Google Suite, Microsoft Office, CRM and project management tools

Available for regular travel and weekend
ight activations as needed

Background in spirits, CPG, or lifestyle brands preferred

This position is based in the Metro NYC area

BENEFITS

Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access

Generous PTO & Paid Holidays – Prioritizing work-life balance

Life & Disability Insurance – Company‑paid options for added security

HSA & FSA Plans – Tax‑advantaged savings for healthcare and dependent care

Employee Assistance Program (EAP) – 24/7 confidential support services

Professional Development – Ongoing training and leadership growth

Wellness Perks – Gym discounts, wellness programs, and more

Why Choose Us
At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways — in culture, in communities, and on shelves nationwide.

We move fast. We lead boldly. And we invest in our people every step of the way.

Salary: $125,000 – $140,000 per year (based on experience, plus performance bonus)

Work Authorization
Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Equal Opportunity Employer Statement
Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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