Brand Marketing Manager

Brand Marketing Manager, Hotel Park Ave NYC
We're looking for a Brand Marketing Manager who knows New York, understands culture and hospitality, and has a strong understanding of what makes a brand relevant.
Hotel Park Ave NYC sits where Midtown's business world meets the creative energy of NoMad and Flatiron. As the hotel continues to establish itself in New York, this role will be central to shaping how the brand shows up, from partnerships and programming to content, communications and guest experience.
We’re looking for someone who is curious, culturally connected and close to what is happening in New York. Someone who understands how people move through the city and shapes the hotel brand around that, not around a generic idea of lifestyle or boutique hospitality.
Reports to: Hotel Park Ave NYC’s General Manager, with a dotted line to the Regional Director of Marketing, East Coast
Location: On-site at Hotel Park Ave NYC
What you'll do Act as the on-property brand guardian for Hotel Park Ave NYC, ensuring its positioning, tone of voice and visual identity are consistently brought to life across every touchpoint
Act as a key operational member of the marketing team, executing overall strategy and brand positioning and working with commercial teams to analyze data and support the business
Lead relationships with external partners, digital marketing agencies and PR representatives, contributing to monthly strategy calls and providing reporting to leadership teams
Execute the property's social media strategy, including content capture, creation and identifying key partners
Evaluate influencer and KOL opportunities, recommending partnerships that align with the brand, audience and commercial priorities
Lead the planning and delivery of on-property brand and F&B activations, ensuring each is aligned with the hotel’s positioning and commercial objectives
Coordinate on-property photo shoots, filming, site tours and media visits, including preparation, logistics and the review of external photography and filming requests
Own and maintain the property marketing plan, translating the annual strategic sales and marketing plan into clear priorities, campaigns and activity throughout the year
Own day-to-day website content and updates, ensuring the digital guest journey remains accurate, relevant and consistently on-brand
Track and report on marketing performance across digital, website and campaign activity, using clear metrics and ROI where applicable to inform future activity and commercial decision-making
Play an active role in weekly commercial strategy meetings, bringing performance insights, upcoming activity, market intelligence and ideas to support both brand and revenue objectives
Identify partnership, programming and cultural opportunities that connect Hotel Park Ave NYC with new audiences and reinforce its brand positioning
Stay closely informed on the competitive landscape, cultural trends and evolving customer behaviour, identifying opportunities to keep the hotel relevant and ahead of the market
Oversee CRM, guest communications, in-room collateral and upsell platforms, ensuring messaging is commercially effective and consistent with the Hotel Park Ave NYC brand
Build strong relationships across hotel operations, F&B and commercial teams, ensuring marketing activity is integrated across the property
Contribute to the development of revenue-driving campaigns and initiatives across key business segments, bringing a strong brand and customer perspective
Qualifications Degree in marketing, communications or hospitality preferred
Strong analytical, financial and project coordination skills
Strong social media experience, with familiarity across Meta, TikTok and LinkedIn
Working knowledge of MS Office, InDesign, GA4, Photoshop or Canva
Familiarity with CMS platforms and AI tools
Knowledge of marketing, e-commerce, copywriting and content management
Experience 3+ years in a similar role, ideally at a boutique, lifestyle or independent hotel
Team management experience in a fast-paced environment preferred
Skills Works well under pressure and tight deadlines
Strong communication, organization and analytical skills
Team player with positive interpersonal skills
Confident presenting and as a meeting lead
Solves problems without needing oversight
Effective at managing conflict and change
Knowledge of relevant market regulations
Stays current on industry trends
Decisive, and able to react well to unforeseen difficulties
Compensation Salary of $75,000
At Hotel Park Ave NYC we are committed to giving our employees the skills and support required to deliver extraordinary experiences, and most importantly, to grow in their careers. On top of this we also like to offer our teams a wide range of benefits including:
Medical, dental, and vision insurance for full-time employees
Six complimentary nights each year at any Lore Group hotel
Lore Group employee and immediate family rates
Lore Group friends and family rates
50% employee discount and 25% friends and family discount at more than 800 partner hotels through Lore Discovery
50% discount at Lore Group restaurants and bars
Paid vacation days - entitlement increasing annually
Nine paid holidays annually
Seven paid sick days annually, as established in New York City
Company-paid life insurance equal to 1.5 times annual salary
Employee Assistance Program
Referral incentives
401(k) with a 5% match
Training and development programs
Additional perks through Cigna
Employee recognition programs
Lore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.
Life at Lore Group Our properties are widely celebrated for their thoughtful design, interesting use of space, engaging restaurants, award-winning bars and the passion of our people. We are passionate about our people and are committed to training, developing, mentoring, and coaching a world-class team to deliver memorable experiences for our guests. As a small, independent group, we are able to offer a personalized career progression on a global stage, with many of our team members having been able to move to our European and American properties, and vice versa, expanding their roles, careers and experiences. We prefer to promote and transfer within our group whenever possible, backed up by tailored training using internal and external resources. We firmly believe our future leaders are alongside us.

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