Director of Digital Revenue and Marketing Strategy

Director of Digital Revenue & Experience We are seeking a strategic and results-driven Director of Digital Revenue & Experience to lead the next phase of digital growth and customer engagement. This role sits at the intersection of marketing, sales, product, and technology, owning the end-to-end digital ecosystem that drives pipeline, revenue, and customer experience.
You will play a critical leadership role in shaping digital strategy, optimizing the B2B customer journey, and building scalable platforms that deliver measurable business impact across both e-commerce and broader pipeline influence.
What You'll Do Lead Digital Revenue Strategy Define and execute a comprehensive digital revenue strategy aligned to company growth goals
Own forecasting, budgeting, and performance management for digital channels
Drive measurable impact to pipeline and revenue (multi-million dollar influence)
Establish KPIs, dashboards, and benchmarks to continuously optimize performance
Partner with executive leadership to align priorities and investments
Own the B2B Funnel & Demand Generation Lead the full funnel from MQL to revenue
Increase digital contribution to pipeline (direct and influenced)
Implement advanced attribution models to measure and optimize performance
Improve conversion across landing pages and digital experiences
Build World-Class Digital Platforms & Commerce Own strategy for website, CMS/DXP platforms (e.g., Adobe, Sitecore, WordPress), and e-commerce ecosystems
Drive personalization, segmentation, and UX optimization for complex B2B offerings
Lead Account-Based Marketing (ABM) using tools like Demandbase, 6sense, or Terminus
Advance B2B e-commerce capabilities, including: Product configurators
Parts and service platforms
Dealer/distributor portals
CPQ tools (e.g., Salesforce CPQ)

Ensure seamless system integration, data flow, and lead management across platforms
Leverage Data & Analytics Build advanced analytics frameworks, including multi-touch attribution and customer journey mapping
Deliver actionable insights through BI tools (Tableau, Power BI, etc.)
Own reporting that ties digital performance to pipeline and revenue outcomes
Use data to guide strategic decisions and continuous improvement
Lead & Influence Build and lead a high-performing digital team (directly or cross-functionally)
Collaborate across Marketing, Sales, Product, and IT
Serve as a trusted advisor to senior leadership on digital transformation initiatives
Qualifications What You Bring Bachelor's degree in Marketing, Business, Digital, or related field (MBA preferred)
5–10+ years of experience in digital revenue, digital marketing, or digital product leadership
Proven success leading strategy and driving measurable revenue or pipeline growth
Experience influencing or owning multi-million-dollar digital outcomes
Strong background in B2B environments, including e-commerce and complex sales cycles
Experience working with digital platforms, UX, SaaS, or digital ecosystems
Familiarity with analytics tools (Google Analytics, Adobe Analytics, BI platforms)
What Sets You Apart Strategic thinker with strong business acumen
Data-driven decision maker who can translate insights into action
Skilled at influencing senior stakeholders and cross-functional teams
Passion for digital innovation and continuous improvement
Ability to balance big-picture strategy with executional excellence
Why Join Us? Opportunity to lead high-impact digital transformation initiatives
Direct visibility and partnership with executive leadership
Ability to shape the future of digital revenue and customer experience
Collaborative, growth-oriented environment