Director, Channel Growth & Performance Marketing

We’re partnering with a leading entertainment company to hire a temporary Director of Channel Growth & Performance Marketing to define and execute growth strategies across its streaming and digital distribution ecosystem. This role will drive audience growth, subscriber acquisition, engagement, and retention across SVOD, AVOD, FAST, and partner channels by combining brand strategy, performance marketing, lifecycle marketing, analytics, and experimentation.
Key Highlights
Duration: 1 year
What You’ll Do
Develop and lead growth marketing strategies across SVOD, AVOD, FAST, and other streaming channels
Drive audience growth, subscriber acquisition, engagement, retention, and churn reduction
Translate brand strategy into integrated campaigns across paid, owned, and earned media
Lead global channel marketing initiatives across AV, design, publicity, digital media, social, SEO, and content discovery
Develop KPI frameworks connecting marketing performance to viewership, conversion, retention, churn, and lifetime value
Analyze campaign results, audience behavior, and performance trends to guide marketing strategy and investment decisions
Build test-and-learn roadmaps focused on new acquisition channels, advertising formats, and audience-growth opportunities
Translate campaign and testing results into clear, executive-level updates and recommendations
Partner with Amazon Prime Video Channels, Roku, Apple, and other distribution platforms on merchandising, promotions, and partner marketing
Use audience insights and viewing behavior to inform content launches, programming, go-to-market strategies, and content planning
Collaborate across creative, social, programming, distribution, partnerships, research, paid media, and operations teams
Qualifications
10+ years of experience across growth marketing, lifecycle/CRM, subscriber marketing, performance media, and/or digital strategy
Experience within entertainment, media, streaming, a studio, YouTube channel, or another content-driven business
Deep understanding of SVOD, AVOD, FAST, ad-supported streaming, subscription models, and digital distribution
Experience developing strategies that drive acquisition, engagement, retention, and lifetime customer value
Strong understanding of paid, owned, and earned media and how each supports the customer journey
Experience using conversion, viewership, retention, churn, and LTV metrics to guide marketing decisions
Strong strategic brand thinking paired with analytical and operational leadership
Experience partnering with major streaming platforms and distribution ecosystems
Strong executive communication, presentation, storytelling, and cross-functional leadership skills
Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field, or equivalent professional experience
We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/

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