Lifecycle Marketing Manager

Runway is hiring a lifecycle marketing manager to own onboarding, activation, upgrade and win-back messaging across email and in-product surfaces.
$180,000 - $240,000 / yr
Location
Remote (US)
Remote
Seniority
-
Compared with 15 other Marketing roles: Common across similar roles Unique to this role
What you'll do
Responsibilities Own the day-to-day execution and optimization of Runway's lifecycle marketing programs, with an initial focus on email Common
Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization Common
Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns Common
Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement Common
Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
Partner with creative and content teams to brief assets needed for lifecycle campaigns Common
Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments Common
What you'll need Experience 3-6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role Common
Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment Common
Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation Unique
Hands-on experience with email, CRM, lifecycle, or marketing automation tools
Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting Unique
Ability to analyze campaign performance and translate data into clear recommendations Unique
Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once

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