Marketing Automation Lead — Scale & Personalize Journeys

Wellmark, Inc. is seeking a Marketing Automation Manager to own the plan for marketing automation capabilities, customer data, segmentation, triggers, workflow logic, testing, and standards to execute approved marketing strategies at scale.
You will collaborate with stakeholders to translate strategies into automated journeys and optimize engagement, leads, and retention. Ideal candidates have 5+ years in performance/digital marketing, strong email marketing expertise, and a passion for

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